Pre launch skincare social hype

I am launching a premium South African skincare line for men of colour, featuring a cleanser, toner, and moisturiser. The official launch will be at the end of October, and I want to build anticipation and brand awareness through a strong social media presence before the products are available. I need an experienced social media content creator and manager who can develop and execute a two-month content calendar for Instagram, Facebook, and TikTok, including posts, Stories/Reels, and community prompts. Your responsibilities will include original product photography, short-form videos (15–30 seconds) that highlight the three-step routine and key ingredients, and capturing authentic testimonials from early testers. You should also create engaging caption copy, select strategic hashtags, and implement a light community management approach. Metrics such as reach, impressions, and saves are important for this stage. Proficiency with shooting, editing, and scheduling content, as well as monitoring performance using Meta Business Suite, is essential. I will provide brand guidelines and a mood board. You must be based in South Africa, as you will have access to pre-launch product photos and a nearly completed website. All working files and ready-to-publish content should be delivered.

Budget range:
Simple project

Examples:
RidgeandSoul.co.za