Barrio New England - Social Media Manager & Content Creator

Social Media Manager is needed in Haverhill, United States.

Client: Barrio New England

Location: Haverhill, MA

Contract: Contract

Job Description

This is a Freelance or Part-Time Opportunity. The location is Hybrid, requiring travel to Portsmouth, NH; Salem, MA; and Haverhill, MA. We are looking for a creative and driven Social Media Manager & Content Creator to lead our digital presence across multiple platforms. This role combines strategy, content production, and on-the-ground coverage. The ideal candidate is equally comfortable behind the camera and in front of the analytics, with a passion for storytelling, branding, and community engagement.

There are 3 Instagram accounts and 3 Facebook accounts: @barrio_salem, @barrio_haverhill, and @barrio_portsmouth.

Key Responsibilities

• Develop and execute social media strategies to grow brand awareness, engagement, and reach.
• Plan, shoot, and edit high-quality photo and video content for use across Instagram, TikTok, Facebook, and other channels.
• Travel regularly to Portsmouth, NH; Salem, MA; and Haverhill, MA to capture location-specific content.
• Create and manage monthly content calendars, ensuring alignment with corporate campaigns, promotions, and events.
• Write engaging captions and copy tailored to each platform.
• Monitor trends, hashtags, and platform updates to keep content fresh and relevant.
• Track performance metrics, analyze results, and optimize strategy based on insights.
• Collaborate with internal teams (marketing, operations, events) to ensure brand consistency.
• Manage community engagement: respond to comments, DMs, and reviews in a timely, brand-appropriate manner.
• Create and manage META advertising campaigns (Facebook & Instagram) to support hiring initiatives, highlight specials, and promote seasonal events and brand activations.

Requirements

• 3+ years experience in social media management, content creation, or digital marketing.
• Strong photography, videography, and editing skills (mobile + professional equipment).
• Proficiency with editing tools (Adobe Creative Suite, Canva, CapCut, etc.).
• Strong understanding of social media platforms, trends, and analytics.
• Excellent writing skills with a sharp, engaging voice.
• Ability to work independently, meet deadlines, and manage multiple projects at once.
• Must be willing and able to travel regularly to Portsmouth, Salem, and Haverhill.
• Flexible schedule, including evenings/weekends when events require coverage.

Bonus Skills

• Experience in hospitality, food & beverage, or lifestyle brands.
• Knowledge of Google Ads.
• Graphic design experience.