BruntWork - Social Media Marketing Assistant

This is a remote position.

Schedule:

• Mondays to Fridays, flexible during Eastern Timezone business hours
• Client timezone: Eastern time (Michigan)

Client Overview:

A growing arts and craft supplies e-commerce company that recently completed an acquisition and is expanding their digital presence from the ground up. This small but ambitious team is focused on building meaningful customer relationships and scaling their social media strategy as sales increase. You’ll be joining at an exciting growth phase where your contributions will have direct, measurable impact.

Job Description:

You’ll play a pivotal role in establishing this company’s social media presence and building authentic connections with their creative community. This is an opportunity to shape engagement strategies from the foundation up, working directly with a dynamic team that values growth and innovation. You’ll own the day-to-day social media interactions while identifying and cultivating relationships with influencers and affiliates who align with the arts and crafts space.

Key Responsibilities:

Social Media Engagement

Respond to all comments and DMs within 24 hours across TikTok, Instagram, Facebook, YouTube, and Pinterest.

Comment thoughtfully on other creators’ and artists’ posts to build relationships and increase visibility.

Maintain a warm, creative, and supportive tone in every interaction.

Flag customer issues, questions, or negative feedback to the Brand Manager promptly.

Facebook Group Community Management

Act as the admin for the official Hippie Crafter Facebook Group.

Approve new members and ensure adherence to group rules.

Post 3–4 times per week (tutorials, prompts, or tips) to inspire engagement.

Engage with community posts regularly throughout the week to encourage discussion and participation.

Influencer & Creator Outreach

Identify relevant micro and mid-tier creators in the art, craft, and DIY niche.

Send 10–20 outreach messages weekly (via email or DM) and maintain detailed tracking in a spreadsheet.

Follow up after each stage:

Initial outreach

Product delivery

Creator posting (including permission to reuse content)

Track communication history, posting dates, and content performance.

Affiliate Program Support

Research and apply Hippie Crafter to relevant affiliate platforms (e.g., ShareASale, UpPromote, Refersion).

Recruit and onboard new affiliates, providing updated product details, images, and promotions.

Track affiliate performance and highlight top-performing affiliates and content.

Grow the affiliate base across multiple networks to increase brand exposure and sales.

Key Goals & Success Metrics

Respond to all comments and DMs within 24 hours in a friendly, helpful tone.

Maintain consistent Facebook Group activity: 3–4 posts per week and ongoing engagement.

Conduct 10–20 influencer outreach messages weekly, with follow-ups after contact, delivery, and posting.

Secure permission to reuse user-generated content (videos/photos) across brand channels.

Expand the affiliate base and maintain an active presence across at least three affiliate platforms.

Requirements Tools & Platforms:

Social Media: TikTok, Instagram, Facebook, YouTube, Pinterest

Admin & Tracking: Google Sheets, Meta Business Suite, TikTok Business Center

Communication: Slack, Email

Creative & Affiliate Tools: Canva, UpPromote, Refersion

Benefits Independent Contractor Perks:

• HMO coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

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