Seasoft Security - Paid Search & Paid Social Media Consultant

Social Media Manager is needed in United States.

Client: Seasoft Security

Location: United States

Contract: Contract

Job Description

We are a startup specializing in identity and access management (IAM) security solutions, helping businesses protect and secure access to their organizations. We’re seeking a skilled Paid Search & Paid Social Media Consultant to plan, execute, and optimize campaigns across Google Ads and major social media platforms. This is a project-based freelance role with flexible hours — ideal for a results-driven digital advertising expert who can deliver measurable ROI and lead growth.

Key Responsibilities

• Develop and execute paid media strategies focused on B2B lead generation in the IAM, cybersecurity, and IT sectors.
• Plan, launch, and optimize PPC campaigns on Google Ads — including keyword strategy, audience segmentation, ad copywriting, bidding, and conversion tracking.
• Design and manage paid social media campaigns on LinkedIn, Meta, and other relevant platforms to engage decision-makers and generate high-quality leads.
• Continuously test and refine campaigns using data-driven insights, including A/B testing of creative, landing pages, and audience segments.
• Collaborate with our team to align paid campaigns with broader marketing goals, product launches, and content marketing initiatives.
• Analyze and report on performance metrics (CTR, CPC, CPA, ROAS, conversion rates) to identify optimization opportunities and maximize ROI.

Required Skills & Qualifications

• 5+ years of hands-on experience managing paid search and paid social campaigns for SaaS B2B or SaaS tech clients (preferably in cybersecurity).
• Proven success scaling lead generation through Google Ads, LinkedIn Ads, and Meta Business Suite.
• Expertise in campaign setup, conversion tracking, and optimization strategies for performance marketing.
• Strong analytical mindset with experience using Google Analytics, Tag Manager, and reporting dashboards.
• Ability to craft compelling ad copy and creative concepts tailored to professional audiences.
• Experience working independently or in startup environments to build paid media systems from the ground up.