Core of the Heart - YouTube Thumbnail Designer for @JohnnyChangLive & @UnlearnedWisdom

Graphic Designer is needed in United States.

Client: Core of the Heart

Location: United States

Contract: Contract

Job Description

As the YouTube Thumbnail Designer, you will be the chief visual storyteller responsible for creating high-CTR thumbnails that drive views and enhance our brand’s first impression. You will package each video, ensuring thumbnails and titles work harmoniously to tell an engaging story. Your role encompasses the entire thumbnail design process, from creative conception and A/B testing to performance analysis.

Requirements

• Mission-Driven: Enthusiasm for the mission and understanding of how designs connect the community to God.
• Analytical Designer: Strong grasp on CTR, color theory, emotional triggers, and composition.
• True Graphic Design Pro: Mastery of Photoshop with elite skills in composition, lighting, masking, and typography.
• Proactive Problem-Solver: Ability to identify problems in designs, form hypotheses, and execute effective solutions.
• Obsessed with Details: Attention to minute details that uphold excellence in design.

What You’ll Do

• Own the thumbnail design process for all long-form YouTube content.
• Lead A/B testing and analyze performance data.
• Research YouTube trends and audience psychology for optimized designs.

What Success Looks Like (First 90 Days)

• Objective 1: Redesign the thumbnail process and achieve 100% on-time delivery of thumbnails.
• Objective 2: Improve CTR by 15% on new videos.
• Objective 3: Identify and implement new design styles or A/B tests that become successful formats.

Your Core Responsibilities

• End-to-End Thumbnail Design: Create multiple high-CTR thumbnail variations for each video.
• A/B Testing & Analysis: Execute A/B tests and provide weekly reports on performance.
• Creative Packaging Strategy: Actively contribute to content planning and packaging of videos.
• Asset & Template Management: Organize project files and resources efficiently.
• Competitor & Trend Research: Monitor and analyze successful thumbnails from competitors.
• Collaborative Revisions: Work collaboratively with the team to incorporate feedback.

Core Values

• God Above All Else: Spiritual growth and Gospel-guided business decisions.
• 200% Accountability: Communicate proactively and meet commitments.
• Sense of Urgency: Move with purpose and speed while maintaining quality.
• Come with Solutions, Not Problems: Be proactive and resourceful in problem-solving.
• Attention to Detail: Focus on consistent excellence and thoroughness.

Non-negotiable Requirements (Skills & Experience)

• 3+ years professional experience as a YouTube Thumbnail Designer.
• Portfolio showcasing YouTube thumbnails with verifiable performance impact.
• Expert proficiency in Adobe Photoshop and a strong foundation in graphic design principles.
• Understanding YouTube analytics, especially CTR and audience psychology.
• Proficiency in ClickUp (or similar), Google Drive & G-Suite.

This Role Is NOT For You If:

• You prioritize comfort over growth.
• You require extensive guidance or struggle with time management.
• You do not communicate effectively within a team setting.
• You lack prior experience in a similar role.

Compensation

Phase 1 will involve a “per-thumbnail” payment agreement. Following successful collaboration, transition to a retainer ranging from $1,500 to $3,000 per month depending on workload, with growth potential based on increased responsibilities.

How to Apply

If you’re excited to design for a mission-driven movement and possess the necessary creativity and analytical skills, please:

• Submit your portfolio & resume. The portfolio should include design samples and CTR results.
• Provide a brief Loom.com video (up to 3 minutes) explaining your suitability for the role.