BruntWork - Social Media Marketing Executive (B2B & Meta Ads)

Client: BruntWork

Location: REMOTE, 00, ph

Contract: Contract

Job Description

This is a remote position.

Schedule: Flexible during client business hours | Sydney, AU time.

We are looking for a strategic and results-driven Social Media Marketing Executive to join our dynamic marketing team. Your primary mission will be to amplify our brand’s digital presence and generate a consistent pipeline of high-quality business loan leads through innovative social media strategies. This role is perfect for a hands-on marketer who thrives on data, creativity, and driving measurable business growth in the B2B financial space.

Requirements

• Proven experience as a Social Media Manager or similar role, with a portfolio demonstrating success in B2B lead generation, preferably in financial services, fintech, or a related industry.
• Mandatory hands-on expertise in managing Meta Business Suite, including Facebook and Instagram Ads.
• Strong proficiency with CRM software (e.g., Salesforce, HubSpot) for lead management and tracking.
• Solid experience with digital marketing tools for analytics, scheduling, and design (e.g., Google Analytics, Canva, Asana).
• Excellent copywriting and visual storytelling skills, with the ability to translate complex financial products into compelling, easy-to-understand content.
• Data-driven mindset with strong analytical skills to interpret campaign results and make informed decisions.
• Exceptional communication and collaboration skills.

Preferred Qualifications

• Experience with LinkedIn Advertising is a significant plus.
• Knowledge of the SME lending landscape or business finance.
• Experience with video editing and creating performance-driven video content.

Key Responsibilities

• Social Media Strategy & Campaign Management: Develop, execute, and optimize multi-channel social media strategies with a strong focus on paid advertising (Meta Ads) and organic growth. Create and manage a dynamic content calendar that aligns with our product launches, market trends, and key business objectives in the commercial lending sector. Oversee day-to-day community management, fostering meaningful engagement and building a trusted online reputation.
• Lead Generation & Performance Marketing: Design and manage end-to-end social media campaigns specifically engineered to attract, engage, and convert Small and Medium-sized Enterprise (SME) owners. Collaborate closely with the sales team to define lead qualification criteria and ensure a seamless handoff of marketing-generated leads. Continuously optimize campaigns to improve lead volume, quality, and cost-per-acquisition (CPA).
• CRM Integration & Data Analysis: Manage our CRM system to ensure all leads are accurately tracked, segmented, and nurtured through automated workflows. Integrate social media efforts with our email marketing and sales processes to create a unified customer journey. Analyze campaign data and customer insights to refine audience targeting, ad copy, and overall strategy for maximum conversion.
• Creative Development & Brand Stewardship: Conceptualize and produce high-impact, compliant marketing assets—including static ads, short-form videos, infographics, and case studies—that resonate with a business audience. Uphold and evolve our brand’s tone of voice, ensuring all communication is professional, clear, and builds confidence in our services.
• Reporting, Testing & Optimization: Prepare and present detailed performance reports on key metrics such as campaign ROI, lead conversion rates, engagement, and website traffic. Proactively conduct A/B tests on ad creative, landing pages, and audience segments to identify opportunities for improvement and enhance cost efficiency.

Independent Contractor Perks

• HMO Coverage for eligible locations.
• Permanent work from home.
• Immediate hiring.

ZR_29531_JOB