Hoops HR - Freelance B2B Paid Media Specialist (PPC & Paid Social | Contractor | ~10 hrs/week)

Social Media Manager is needed in Dallas, United States.

Client: Hoops HR

Location: United States

Contract: undefined

Job Description

We’re looking for an experienced fractional Freelance Paid Media Specialist who is ready to execute a strategic B2B plan. This remote part-time contractor role requires both advanced B2B strategy and hands-on execution across paid search/PPC ads (Google, Bing, etc.) and paid social ads (LinkedIn, Meta, etc.). It is ideal for a partner who understands how to position and scale a hybrid SaaS + professional services business and prefers flexible, part-time engagements.

You’ll partner directly with our marketing leadership to plan, manage, and optimize high-value B2B lead generation funnels across paid search (and potentially paid social). The primary goals are landing page conversions and scheduled discovery calls with C-suite decision-makers (CEO, COO, CFO). We’re looking for a strategic partner who can bring fresh ideas, test messaging and positioning, and refine targeting to drive measurable ROI.

Requirements

• U.S.-based contractor/freelancer (must live in the U.S.)

• 3+ years of B2B Paid Media experience (PPC/Search & Paid Social), driving high-value lead generation targeting C-suite audiences

• Expertise managing campaigns across Google Ads, Microsoft/Bing Ads, and LinkedIn Ads is required

• Proven success running campaigns for SaaS + service businesses (bonus: experience with fractional, consulting, or recruiting/HR models)

• Skilled at reaching executive-level audiences (CFO, COO, CEO) through cold targeting and precision campaigns

• Strategic thinker who can refine messaging and positioning, not just execute campaigns

• Analytical and data-driven — comfortable demonstrating metrics that show clear ROI and optimization opportunities

• Collaborative and proactive; comfortable in weekly check-ins and quick pivots based on performance data

• Must provide case studies or past results that demonstrate measurable lead generation, conversion improvements, or ROI in similar B2B models

Additional Information

• Independent Contractor (1099)

• ~10 hours per week (can range from 5-15 hrs/week based on current campaign needs)

• 60–90 day pilot period, with option to extend based on performance

• Flexible schedule with remote collaboration (i.e. video meetings)

• Base pay + performance-bonus structure (bonuses tied to qualified conversions)

• Compensation range negotiated based on scope and proposed structure

About Hoops HR

At Hoops, we help business leaders build and protect winning teams. We blend strategic HR and recruiting expertise with our AI-powered platform to tackle critical challenges across hiring, retention, and performance. Founded in 2016 and based in Dallas, TX, Hoops is a hybrid SaaS + professional services company serving growing mid-market organizations.

We are proud to be an equal opportunity employer and provide equal employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.