Jennings Social Media & Martech - [Remote] Paid Media: Social Media& Google Ads Specialist (Freelance Contract)

Social Media Manager is needed in Overland Park, United States.

Client: Jennings Social Media & Martech

Location: United States

Contract: undefined

Job Description

Jennings Social Media & MarTech (JSMM) is a global social media marketing and digital advertising agency seeking a part-time Paid Media Specialist. This remote job is open to candidates in the USA. The role focuses on executing digital ads across various platforms, including social media and Google, with an emphasis on optimizing ad performance and driving conversions.

Responsibilities

• Creating, managing, monitoring, and optimizing costs for the performance of ads to generate conversions.
• Conducting research and performing competitive bidding.
• Measuring, analyzing, and reporting on campaign updates such as CPC, CPA, and benchmarks.
• Establishing KPIs and other metrics to ensure campaign goals are met, along with continuous monitoring of program effectiveness to drive value and ROI.

Requirements

• Bachelor’s degree in advertising, marketing, communications, or a related field.
• 3-5 years of hands-on digital advertising experience.
• Demonstrated proficiency with search, display, and social advertising platforms and tools such as Google AdWords and Analytics, Facebook, Twitter, Instagram, Bing, LinkedIn, TikTok, etc.
• Proficient in Google Data Studio and/or other comparable data analytics and visualization tools.
• Experience in implementing event-based conversion tracking.

Company Overview

Jennings Social Media & Martech was founded in 2003 by Valerie Jennings at the age of 24. It is headquartered in Overland Park, Kansas, USA, and has a workforce of 11-50 employees. For more information, visit their website at jsmmtech.com.