Jennings Social Media & Martech - Paid Media: Social Media& Google Ads Specialist (Freelance Contract)Remote

Social Media Manager is needed in United States.

Client: Jennings Social Media & Martech

Location: United States

Contract: undefined

Job Description

The job is a remote role open to candidates in the USA. Jennings Social Media & MarTech (JSMM), a global social media marketing and digital advertising agency, is seeking a part-time Paid Media Specialist. The Specialist will execute digital ads across various platforms including social media and Google, with a focus on optimizing ad performance and driving conversions.

Responsibilities

• Creating, managing, monitoring, and optimizing costs for the performance of ads to generate conversions.
• Conducting research and performing competitive bidding.
• Measuring, analyzing, and reporting on campaign updates such as CPC, CPA, and benchmarks.
• Establishing KPIs and other metrics to ensure campaign goals are being met and continuously monitoring the effectiveness of these programs to maximize value and ROI.

Requirements

• Bachelor’s degree in advertising, marketing, communications, or a related field.
• 3-5 years of hands-on digital advertising experience.
• Demonstrated proficiency with search, display, and social advertising platforms and tools such as Google Adwords and Analytics, Facebook, Twitter, Instagram, Bing, LinkedIn, TikTok, etc.
• Proficient in Google Data Studio, and/or other comparable data analytics and visualization tools.
• Experience in implementing event-based conversion tracking.

Company Overview

Jennings Social Media & Martech was founded in 2003 by Valerie Jennings at the age of 24. The company is headquartered in Overland Park, Kansas, USA, and employs between 11-50 members. For more information, visit their website at jsmmtech.com.