IdeaMarketing.ca - Freelance UX/UI + Web/Brand Designer – Project‑Based (Potential Long‑Term)

UI Designer is needed in United States.

Client: IdeaMarketing.ca

Location: United States

Job Description

Freelance designer who can own design end‑to‑end: strategy, UX, UI, responsive design, light branding, and dev‑ready handoff. Start with a paid test/small project; if successful, continue on future engagements. Can grow into steady cooperation. Engagement: freelance contractor, project basis. Location: remote. Start: immediate.

Responsibilities

• Translate business goals and brief into IA, user flows, and wireframes.

• Create high‑fidelity UI in Figma with components, variants, responsive logic, and dev annotations.

• Establish visual direction: moodboards, style tiles, typography systems, color tokens, icons, simple illustration.

• Deliver brand‑level outputs where needed: light identity, logo refinements, usage guidelines, social assets.

• Design for conversion, accessibility, and performance (WCAG 2.2 awareness).

• Prepare dev‑ready specs/exports; collaborate through build and QA.

• Iterate quickly from feedback; keep files tidy and documented.

Required Qualifications

• Portfolio of custom websites across industries (non‑template). Show concept thinking, process, and results.

• Figma expertise: auto‑layout, components, variants, styles, grids, constraints, prototypes, structured pages.

• Strong UX fundamentals: IA, content hierarchy, conversion patterns, mobile‑first, usability.

• Branding capability: visual direction, typography, color systems, iconography; able to create/refine basic identity.

• Responsive & interaction design: states, micro‑interactions, transitions, hover/tap feedback.

• Accessibility basics: contrast, focus states, keyboard navigation, semantic thinking.

• Handoff discipline: naming, specs, exports, notes; comfort collaborating during QA.

• Fluent English for daily client/team communication.

• Reliable, proactive, deadline‑driven.

Personal Traits & Skills

• Strategic thinking anchored in client business goals.

• Sharp content hierarchy, typographic detail, visual clarity.

• Systems mindset: components, variants, tokens, scalability.

• Ownership and self‑management; ability to prioritize.

• Concise communication and proactive problem‑solving.

• Mature feedback handling: defend decisions, adapt fast, iterate.

• Consistent pace without quality loss; dependable on deadlines.

• Critical thinking and strong questioning.

• Originality beyond templates; cross‑industry aesthetics.

• User empathy; decisions informed by data (e.g., GA4/Hotjar).

• Documentation discipline (Figma structure, exports, notes).

• Professionalism, confidentiality with client materials.

Nice to Have

• Working knowledge of WordPress + Elementor or Shopify constraints.

• CRO/GA4/Hotjar, UX research, A/B testing basics.

• Light motion (After Effects/Lottie).

• Icon design, simple 2D illustration, or photo direction.

Job Type

Contract

Application Questions

• Are you located in Canada?

• Please submit at least 3 examples of your best work.

Experience

• Web design: 5 years (Required)

Work Location

Remote