IdeaMarketing.ca - Freelance UX/UI + Web/Brand Designer – Project‑Based (Potential Long‑Term)

UI Designer is needed in United States.

Client: IdeaMarketing.ca

Location: United States

Job Description

Freelance designer who can own design end-to-end: strategy, UX, UI, responsive design, light branding, and dev-ready handoff. Start with a paid test/small project; if successful, continue on future engagements. Can grow into steady cooperation. Engagement: freelance contractor, project basis. Location: remote. Start: immediate.

Responsibilities

• Translate business goals and brief into IA, user flows, and wireframes.
• Create high-fidelity UI in Figma with components, variants, responsive logic, and dev annotations.
• Establish visual direction: moodboards, style tiles, typography systems, color tokens, icons, simple illustration.
• Deliver brand-level outputs where needed: light identity, logo refinements, usage guidelines, social assets.
• Design for conversion, accessibility, and performance (WCAG 2.2 awareness).
• Prepare dev-ready specs/exports; collaborate through build and QA.
• Iterate quickly from feedback; keep files tidy and documented.

Required Qualifications

• Portfolio of custom websites across industries (non-template) showcasing concept thinking, process, and results.
• Figma expertise: auto-layout, components, variants, styles, grids, constraints, prototypes, structured pages.
• Strong UX fundamentals: IA, content hierarchy, conversion patterns, mobile-first, usability.
• Branding capability: visual direction, typography, color systems, iconography; able to create/refine basic identity.
• Responsive & interaction design: states, micro-interactions, transitions, hover/tap feedback.
• Accessibility basics: contrast, focus states, keyboard navigation, semantic thinking.
• Handoff discipline: naming, specs, exports, notes; comfort collaborating during QA.
• Fluent English for daily client/team communication.
• Reliable, proactive, and deadline-driven.

Personal Traits & Skills

• Strategic thinking anchored in client business goals.
• Sharp content hierarchy, typographic detail, and visual clarity.
• Systems mindset: components, variants, tokens, scalability.
• Ownership and self-management; ability to prioritize.
• Concise communication and proactive problem-solving.
• Mature feedback handling: defend decisions, adapt fast, iterate.
• Consistent pace without quality loss; dependable on deadlines.
• Critical thinking and strong questioning.
• Originality beyond templates; cross-industry aesthetics.
• User empathy; decisions informed by data (e.g., GA4/Hotjar).
• Documentation discipline (Figma structure, exports, notes).
• Professionalism, confidentiality with client materials.

Nice to Have

• Working knowledge of WordPress + Elementor or Shopify constraints.
• CRO/GA4/Hotjar, UX research, A/B testing basics.
• Light motion (After Effects/Lottie).
• Icon design, simple 2D illustration, or photo direction.

Job Type

Contract

Application Questions

• Are you located in Canada?
• Please submit at least 3 examples of your best work.

Experience

Web design: 5 years (Required)

Work Location

Remote