Brabners - Social Media & Video Executive

Social Media Manager is needed in Preston, United Kingdom.

Client: Brabners

Location: Preston, United Kingdom

Contract: undefined

Job Description

We’re looking for a creative and strategic social media and video specialist to drive our presence across a variety of social channels. This is a unique opportunity to shape how our brand is seen online and help to make complex legal concepts engaging and accessible to all. Reporting to the Head of Digital Marketing, you’ll be responsible for producing regular, engaging, and audience-driven digital content. You’ll take ownership of our social media channels, produce impactful graphics and video content, and develop digital storytelling strategies that engage our audiences. Our ideal candidate is a naturally energetic and creative team player.

You’ll have the opportunity to work across a wide variety of services and sectors, including family law, sports, celebrity, major corporate deals, and high-profile media matters. This is a brilliant opportunity to play a key role in a growing, independent, and purpose-led law firm as part of a close-knit and highly motivated marketing team.

Key Responsibilities

Social Media Strategy & Management:

• Own and develop our social media presence across LinkedIn, X (Twitter), Instagram, TikTok, YouTube, and other emerging platforms using both organic and paid strategies.
• Work closely with our talented lawyers to help them build their personal brands online and establish themselves as experts.
• Develop and execute platform-specific content strategies aligned with our brand voice, audiences, and objectives.
• Create eye-catching graphics to help us stand out and be recognized online.
• Build and nurture engaged digital communities.
• Monitor trends, platform updates, and technology developments to keep content fresh, useful, and relevant.
• Use analytics tools to track performance, report on successes, and refine strategy.

Video Content Creation:

• Collaborate with fee earners and subject matter experts to produce on-brand video content tailored to audience needs.
• Lead ideation, scripting, direction, and editing of video assets.
• Ensure all video content is optimized for search engine visibility and social media algorithms.

Requirements

• Experience in a similar role, ideally within legal or professional services.
• Excellent written and visual storytelling skills with a knack for translating complex legal topics into engaging and understandable content.
• Knowledge of video creation and production.
• Strong understanding of SEO & AIO principles and their application to social and video content.
• Deep understanding of how social media platforms function, including algorithms and best practices for success.
• A team player mentality.
• A genuine love for storytelling, writing, and marketing.
• Experience in confidently working with and advising senior stakeholders.

Benefits

Our successful candidate will have an incredible opportunity to develop a rewarding and successful career with an award-winning law firm in a flexible and agile working environment. We provide a competitive salary and benefits package, including 25 days’ holiday (increasing to 32 days through our loyalty recognition programme) plus the option to purchase an extra five days each year. We also offer a pension scheme, private medical insurance, life assurance, and income protection insurance. Additionally, there are opportunities to get involved in our colleague committees to make a real impact in the local community.

About Brabners

Brabners is a purpose-led independent law firm and a certified B Corp with award-winning environmental credentials. We seek to demonstrate that business can bring about positive change by being innovative, diverse, and sustainable. With over 200 years of history, we’re proudly anchored in the North but serve businesses and individuals across England and Wales. We have won awards for being innovative at the Legal 500 Northern Powerhouse Awards and diverse as Manchester Law Society’s Equality, Diversity and Inclusion Champions. We are also recognized as one of the 25 best large companies to work for in the UK and have won The Legal 500 Future Lawyers awards for job satisfaction, quality of work, social life, and work/life balance. We have several colleague-led affinity groups, including LGBTQ+, REACH, physical and mental health, and social mobility, as well as a sustainability, environmental, and green group. It’s all part of how we make the difference.