Bellweather Agency - Freelance Social Media Strategist

Client: Bellweather Agency

Location: Remote

Contract: Freelance

Job Description

Bellweather Agency is seeking a freelance social media strategist with at least three years of experience in B2B and Gen Z-focused campaigns. This role involves supporting strategic development across client engagements, defining content pillars, campaign concepts, and platform-specific strategies to drive engagement and growth. The candidate will collaborate with account, creative, and paid media teams to deliver impactful ideas. This is a remote freelance position with flexible hours, preferably for candidates in the Eastern or Central Time Zones, working under the guidance of the Chief Strategy Officer.

Requirements

• At least 3 years of experience developing social media strategies for campaigns or brands, ideally in an agency or content-focused environment.
• Proven experience creating content for both Gen Z and B2B audiences, with fluency across major platforms including TikTok, Instagram, and LinkedIn.
• Strong understanding of social best practices including organic content, paid strategy, and audience behavior.
• Sharp writing and visual sensibility; adept at transforming abstract ideas into compelling concepts.
• Experience with nonprofits, health care, or purpose-led campaigns is a plus.
• Ability to work independently in a remote environment while collaborating across time zones.

Your Responsibilities

Social Strategy & Ideation

• Develop organic and paid social strategies aligned with client goals and audience insights.
• Define content pillars, campaign ideas, and channel-specific approaches for various platforms.
• Translate strategic insights into editorial calendars, social playbooks, and creative briefs.

Trendspotting & Cultural Insight

• Monitor platform updates, cultural trends, and audience behaviors to refine strategy and ideation.
• Provide recommendations for optimizing social content informed by performance and trends.
• Conduct social audits and competitor analyses as needed.

Client & Team Collaboration

• Join client-facing meetings to present social strategies and support campaign planning.
• Collaborate with account and creative teams to ensure alignment of social content with campaign goals.
• Work with paid media and analytics teams to adjust strategies based on performance data.

Content & Messaging Development

• Draft channel-specific copy and develop social-first messaging frameworks.
• Create moodboards and mockups to guide creative execution.
• Support the creative review process by guiding designers, editors, and copywriters on platform-specific approaches.