Video making for an young emergent fashion brand - presenting the brand

Videographer is needed in Paris, France.

BRIEF PROJECT – Brand presentation video (40 sec)
🎯 Project Objective

Create a brand presentation video intended for social media (mainly Instagram Reels).
The video should be short, dynamic (~40 sec), aesthetic, and convey the brand by highlighting its universe, craftsmanship, and creator.

The goal:

Present the DNA of the brand

Show artisanal know-how (sewing, pattern-making, material sourcing)

Embodied the project through the appearance of the creator (short interview format + natural moments)

Create impactful and premium content, adapted to the luxury/minimalist fashion universe.

📌 Format & duration

Vertical format 9:16, optimized for Instagram Reels

Target duration: ~40 seconds

Dynamic but elegant editing (luxury fashion style)

Mix of very short shots: interview / craftsmanship / materials / making-of / professional gestures

🎬 Content expected in the video

The video should alternate between several types of shots to create an interesting rhythm:

Interview / Talk – “embodiment”
A few key phrases from the creator (introductory phrase, vision, brand DNA).

Short format: tight shots, natural and minimalist atmosphere.

Option to film silently to add voice-over later.

Craftsmanship & know-how shots
Close-ups of sewing: needles, hands, machine, finishes, material details.

Technical gestures: fabric cutting, tailoring stitch, pressing, etc.

Slow movements, premium framing.

Material / sourcing shots
Fabrics, swatches, supplies, accessories.

Focus on texture & movement.

Pattern-making & creation shots
Pattern laid on the table, tracings, layers, scissors, technical annotations.

View of the creator at work.

Lifestyle / brand universe shots (optional)
Workshop, ambient details, graphic or aesthetic elements.

📍 Location & shooting duration

Paris (workshop + interview shooting area)

Estimated duration: roughly half a day (about 3h30 – 4h30)

Natural light preferred, but simple setup possible if needed.

🧑‍💻 Expectations for the freelancer

Video capture of all shots

Interview direction if needed

Complete editing including:

Royalty-free music

Color grading adjustments

Dynamic editing + transitions consistent with luxury universe

Very minimalist titles if needed

Delivery in 9:16, HD, MP4 format ready to publish

One round of revisions included

🎨 Style & inspirations

Luxury minimalist aesthetic, neutral tones, soft light

Dynamic but controlled pace

Close and immersive shots

Possible inspirations:

Behind-the-scenes videos of couture brands

“Workshop” style content like Maison Margiela / Ami Paris / Jil Sander

Premium fashion & craftsmanship Reels

(You can add your moodboard if you have one.)

In what capacity are you hiring?
On behalf of my company

Where are you in the hiring process?
I’m ready to make a paid hire

Is this an independent one off job, or part of a larger project?
Single job with follow up work

For what period of time will the freelancer be needed?
A day or two

What freelancer experience level is needed? (per hour)
Mid-level (Industry Average): $35-75