Video making for an young emergent fashion brand - presenting the brand

Videographer is needed in Paris, France.

BRIEF PROJECT – Brand presentation video (40 sec)
🎯 Project Objective

Create a brand presentation video intended for social media (mainly Instagram Reels).
The video should be short, dynamic (~40 sec), aesthetic, and convey the brand by highlighting its universe, craftsmanship, and creator.

The goal:

Present the DNA of the brand

Show artisanal know-how (sewing, pattern-making, material sourcing)

Embodied the project through the appearance of the creator (short interview format + natural moments)

Create impactful and premium content, adapted to the luxury/minimalist fashion universe.

📌 Format & duration

Vertical format 9:16, optimized for Instagram Reels

Target duration: ~40 seconds

Dynamic but elegant editing (luxury fashion style)

Mix of very short shots: interview / craftsmanship / materials / making-of / professional gestures

🎬 Content expected in the video

The video should alternate between several types of shots to create an interesting rhythm:

Interview / Talk – “embodiment”
A few key phrases from the creator (introductory phrase, vision, brand DNA).

Short format: tight shots, natural and minimalist atmosphere.

Option to film silently to add voice-over later.

Craftsmanship & know-how shots
Close-ups of sewing: needles, hands, machine, finishes, material details.

Technical gestures: fabric cutting, tailoring stitch, pressing, etc.

Slow movements, premium framing.

Material / sourcing shots
Fabrics, swatches, supplies, accessories.

Focus on texture & movement.

Pattern-making & creation shots
Pattern laid on the table, tracings, layers, scissors, technical annotations.

View of the creator at work.

Lifestyle / brand universe shots (optional)
Workshop, ambient details, graphic or aesthetic elements.

📍 Location & shooting duration

Paris (workshop + interview shooting area)

Estimated duration: roughly half a day (about 3h30 – 4h30)

Natural light preferred, but simple setup possible if needed.

🧑‍💻 Expectations for the freelancer

Video capture of all shots

Interview direction if needed

Complete editing including:

Royalty-free music

Color grading adjustments

Dynamic editing + transitions consistent with luxury universe

Very minimalist titles if needed

Delivery in 9:16, HD, MP4 format ready to publish

One round of revisions included

🎨 Style & inspirations

Luxury minimalist aesthetic, neutral tones, soft light

Dynamic but controlled pace

Close and immersive shots

Possible inspirations:

Behind-the-scenes videos of couture brands

“Workshop” style content like Maison Margiela / Ami Paris / Jil Sander

Premium fashion & craftsmanship Reels

(You can add your moodboard if you have one.)

For what period of time will the freelancer be needed?
A day or two