Bellweather Agency - Freelance Social Media Strategist

Client: Bellweather Agency

Location: Remote, OR

Contract: undefined

Job Description

Are you fluent in the fast-moving world of social media? Do you know how to translate audience insights into platform-specific ideas that stop the scroll—whether you’re reaching Gen Z on TikTok or building thought leadership on LinkedIn? Are you equal parts strategist and ideator, excited to shape campaigns that connect with real people? If so, Bellweather Agency wants to hear from you. We are seeking a freelance social media strategist with at least three years of experience working across both B2B and Gen Z-focused campaigns. This freelance role will support strategic development across client engagements, helping define content pillars, campaign concepts, and platform-specific strategies that drive engagement and growth. You’ll work closely with our account, creative, and paid media teams to deliver smart, scroll-stopping ideas with purpose. This is a remote freelance position with flexible hours, though candidates in the Eastern or Central Time Zones are preferred for collaboration. Freelancers work under the guidance of our Chief Strategy Officer and may be brought in across a range of projects depending on fit and availability.

Requirements

• At least 3 years of experience developing social media strategies for campaigns or brands, ideally in an agency or content-focused environment.

• Proven experience creating for both Gen Z and B2B audiences, with fluency across major platforms including TikTok, Instagram, and LinkedIn.

• Strong understanding of social best practices, including organic content, paid strategy, and audience behavior.

• Sharp writing and visual sensibility; comfortable turning abstract ideas into scroll-stopping concepts.

• Experience with nonprofits, health care, or purpose-led campaigns is a plus.

• Comfortable working independently in a remote environment and collaborating across time zones.

Additional Information

Freelancers will join client-facing meetings to present social strategy and support campaign planning. They will partner with account and creative teams to ensure social content aligns with broader campaign goals and messaging, as well as collaborate with paid media and analytics teams to refine strategies based on performance data. Responsibilities also include writing channel-specific copy drafts, developing moodboards, mockups, or tone-of-voice examples, and providing guidance to designers, editors, and copywriters on platform-specific execution.