Social Media ManagerSearching

Social Media Manager – Job Scope

1. Strategy & Planning
   Develop and implement social media strategies aligned with company goals.

Plan monthly/quarterly content calendars.

Conduct competitor and industry trend research.

2. Content Creation
   Create engaging content (graphics, videos, captions) for multiple platforms.

Coordinate with designers, photographers, and videographers.

Ensure brand consistency in tone, style, and visual identity.

3. Social Media Management
   Manage and publish content across platforms (Facebook, Instagram, TikTok, LinkedIn, X, etc.).

Maintain posting schedules and monitor daily activities.

Respond to comments, messages, and community interactions.

4. Analytics & Reporting
   Track performance metrics (reach, engagement, conversions, follower growth).

Prepare weekly/monthly reports with insights and recommendations.

Optimize content based on analytics.

5. Campaigns & Advertising
   Plan and execute paid social media campaigns.

Manage ad budgets, targeting, and performance.

Collaborate with marketing teams to align campaigns.

6. Brand & Community Building
   Build and maintain online community engagement.

Identify influencers for collaboration and partnerships.

Protect brand reputation and manage crisis communication.

7. Collaboration
   Work with marketing, sales, and product teams to align messaging.

Support events, launches, and promotions on social platforms.

8. Trend Monitoring
   Stay updated with the latest trends, platform updates, and best practices.

Recommend new content formats or emerging platforms.