Unspecified - Freelance Job: Social Media Manager + Strategist (Founder-Led)

Social Media Manager is needed in Canada.

Client: Unspecified

Location: Canada

Contract: undefined

Job Description

We’re looking for an experienced social media manager/strategist who specializes in founder-led content and personal branding for founders and business owners. You’ll work closely with two founders to shape their personal brands, clarify the target audience, and build a consistent content strategy that genuinely represents them - not generic “social media posting.” This is a growth-focused role built on insight, positioning, and high-quality execution.

Platforms: X, LinkedIn, Instagram

Responsibilities

• Strategy + Positioning:
• Define each founder’s personal brand: tone, themes, opinions, narrative, and “why people should care”
• Identify target market(s), audience personas, and content angles that resonate
• Build a simple but effective content strategy and posting cadence per platform
• Create a content system: pillars, hooks, series, recurring formats, and engagement approach
• Track what’s working and iterate weekly (not set-and-forget)
• Content Creation (Ghostwriting):
• Ghostwrite posts in each founder’s voice (it must sound like them, not like a marketer)
• Turn rough notes, voice messages, calls, or bullet points into high-performing posts
• Write content that is clear, confident, and tailored per platform (X vs LinkedIn vs IG captions)
• Instagram Content + Design:
• Create strong-looking Instagram posts (carousels, single-image posts, simple reels concepts if relevant)
• Ensure visuals match the brand, are clean, and professional
• Repurpose content across platforms without it feeling copied and pasted
• Publishing + Scheduling:
• Agree on a posting schedule and manage a content calendar
• Schedule posts where possible and manage posting workflows
• Coordinate approvals efficiently and keep everything organized
• Growth + Engagement:
• Help grow reach, impressions, and followers with intentional content and smart iteration
• Suggest engagement actions (commenting strategy, relationship building, community growth)
• Provide monthly reporting with insights and recommended adjustments

This is NOT a “keep the accounts active” role: We’re not looking for someone to churn out filler content. We want someone who thinks deeply, brings insight, and helps build meaningful founder brands that grow over time.

Requirements

• Proven experience with founder-led content / personal branding for founders
• Strong ghostwriting skills (capturing voice is non-negotiable)
• Experience creating high-quality Instagram visuals (carousels, clean graphics, strong layout)
• Ability to develop and execute a strategy across X, LinkedIn, and Instagram
• Excellent written English and sharp attention to detail
• Comfortable working closely with founders and translating ideas into content that performs

Success Indicators

• The founders’ accounts feel consistent, authentic, and recognizable
• Content reads like the founders wrote it - with clear positioning and POV
• Noticeable growth in reach and engagement, not just posting frequency
• A repeatable system that makes content creation smooth and scalable

Deliverables (Initial Scope)

• Personal brand strategy + content pillars for both founders
• Monthly content calendar
• Weekly batch of posts for X + LinkedIn
• Instagram posts (carousels/single posts) + captions
• Monthly insights + performance report (what worked, what didn’t, what’s next)

Application Requirements

• Examples of founder-led personal brand accounts you’ve managed (links)
• 2-3 pieces of content you personally ghostwrote (or screenshots)
• 2-3 examples of Instagram visuals you designed (carousels preferred)
• A short note on your process: how you capture a founder’s voice and build a content system
• Your proposed fees and availability

Additional Information

Ongoing work: Yes

If you’ve got real experience building founder brands (not generic SMM), and you’re strong on both strategy and execution, we want to hear from you.