Silver Cross Ltd - Social Media Manager

Social Media Manager is needed in Skipton, United Kingdom.

Client: Silver Cross Ltd

Location: Skipton, United Kingdom

Contract: undefined

Job Description

Silver Cross has been making beautifully crafted baby products for over 140 years and is seeking a passionate and creative Social Media Manager to lead its organic social media efforts across all UK channels. The role involves growing an engaged community to enhance the online presence of the Silver Cross brand, ensuring it remains a trusted authority in the baby products market. Collaboration with the Marketing and International teams will be essential to create and deliver inspiring, insight-led content that builds brand trust and grows market share. The position requires hands-on experience in content creation, execution, and community management, with the role being office-based four days a week.

Requirements

Key Responsibilities:

• Develop and implement organic social strategies across Instagram, TikTok, YouTube, Pinterest, Snapchat, and Facebook.
• Plan, create, edit, and schedule engaging content tailored for diverse audiences.
• Manage community interactions, monitor sentiment, and foster engagement.
• Collaborate with creative, PR, influencer, and e-commerce teams to deliver campaigns and partnerships.
• Conduct trend research, competitor audits, and apply insights to strategy.
• Oversee TikTok agency and support influencer initiatives aligned with revenue goals.
• Track and report performance using analytics tools to demonstrate ROI.

What We’re Looking For:

• Proven experience growing social accounts and building active communities.
• Expertise across major platforms and strong grasp of both creative and technical aspects of social media.
• Skilled in content strategy, video/photo editing, and design tools.
• Excellent communication, planning, and stakeholder collaboration skills.
• Ability to manage full social funnel from strategy to execution.

KPIs:

• Social growth and engagement.
• Content aligned with campaigns and product launches.
• Timely planning and approvals for monthly and weekly content.