Think Academy US - Paid Media Specialist (Meta & Google)

Social Media Manager is needed in San Jose, United States.

Client: Think Academy US

Location: San Jose, CA

Contract: Part-time, Freelance

Job Description

Job Title: Paid Media Specialist (Meta & Google)

Type: Part-time Contractor / Freelance

Location: Remote (US time zones preferred)

Compensation: $33–$55/hr, depending on experience and qualifications

About Think Academy US (www.TheThinkAcademy.com): Think Academy is a 100% owned subsidiary of TAL Education Group (NYSE: TAL), specializing in providing PreK-12 extracurricular learning services through science and technology. The company aims to foster children’s critical thinking and logic skills using innovative teaching techniques, and it serves over 6 million students weekly.

About This Role: This role focuses on scaling lead generation for Think Academy Silicon Valley’s in-person math programs targeting Bay Area families. The responsibilities include campaign execution, measurement, continuous optimization, and accountability for leads’ performance and quality.

Requirements

• 2–5 years experience in performance marketing with strong lead-gen outcomes.
• Demonstrated success in improving Cost Per Lead (CPL) while maintaining or enhancing lead quality.
• Strong analytical skills; comfortable with spreadsheets, dashboards, and performance reviews.
• Clear communication and a reliable weekly cadence.
• Experience running paid acquisition for education/tutoring programs (K–12 or enrichment) is a plus.

Key Responsibilities

• Plan, launch, and optimize campaigns on Meta Ads and Google Ads to drive leads and booked consultations/assessments.
• Own weekly optimization cycles: budget allocation, bid strategy, creative iteration, audience/keyword refinement, retargeting.
• Collaborate with the internal team on:
• Creative briefs (angles, hooks, formats to test)
• Landing page messaging alignment and conversion improvements
• Lead quality feedback loop and follow-up workflow improvements
• Ensure accurate and actionable conversion tracking (Pixel/CAPI, GA4, GTM, Google conversions)
• Deliver weekly reporting with insights, root-cause analysis, and a clear action plan.

Additional Information

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.