Bublishing - Organic Social Media Strategist (TikTok / Instagram / Youtube)

Client: Bublishing

Location: National Capital Region (NCR), 00, ph

Contract: Freelance

Job Description

This is a remote position. We’re on a mission to go viral — and we need your help to maximize reach across TikTok, Instagram, Facebook, and YouTube. As the Organic Social Media Strategist for our natural health book brand, you’ll work directly with the founder and our editing team to create high-performing viral posts that drive engagement, followers, and sales.

Your focus is to get lots of views by understanding the first principles of social media marketing - entertainment, value, and trends. You won’t edit videos, but you will own your ideas end-to-end — from trend research and scriptwriting to coordinating production and analyzing performance.

Key Responsibilities

• Research trends and viral content formats that fit our brand voice.
• Write scripts and content briefs for viral short-form videos.
• Coordinate video production with editors to ensure timely execution.
• Post, manage, and analyze performance metrics to refine and optimize strategies.
• Scale content output and experiment with new formats to push boundaries.

Requirements

• Obsessed with social media — you live and breathe viral content and know what’s trending.
• A self-starter who takes initiative, drives projects forward, and gets things done.
• Obsessive communicator who keeps the team aligned and informed.
• Passionate about organic marketing, virality, and brand growth.
• Comfortable in a fast-paced, experimental environment where we test, learn, and scale quickly.

About Us

We’re a natural health book brand selling 3,000+ books a day globally — but that’s just through paid ads. We’ve barely scratched the surface organically. We make beautiful, full-color books about herbal remedies, food as medicine, and holistic health.

Our vibe: warm, educational, empowering, science-backed — something your mom would share on WhatsApp and you’d actually want to read. We’re not fear-mongering. We’re here to help people live healthier, naturally.

Screening Questions

• What experience do you have growing accounts? Please give specific numbers.
• Break down some content you think is good. What makes content good? What makes content bad?