Logo & Brand Design for Premium Vietnamese Translation & Transcreation Consultancy

Hi, I’m seeking a high-caliber brand designer to establish a premium identity for The Viet Consultant. I have 9+ years of industry experience specializing in English-to-Vietnamese translation and transcreation for high-stakes sectors including casinos, iGaming, resorts, and government entities (e.g., Dept. of Health, Environmental Services).
The goal is to move away from generic “translation” aesthetics and toward a look that conveys trust, authority, and prestige.

1. What I’m Looking For

• Illustrative logo (combination mark): pictorial element + readable wordmark
• Elegant, premium, luxury feel — clean, authoritative, and sophisticated
• Vietnamese cultural cues used tastefully (not cliché or overdone)
• Refined, minimal symbolism rather than busy or cartoonish imagery
• NOT a monogram. NOT overly abstract.
• Typography can be elegant or lightly cursive, but must be highly readable.
• Professional, calm, and confident — not salesy or flashy. Should feel appropriate for both casinos and government agencies.

2. Brand Name & Slogan

• Brand Name: The Viet Consultant
• Slogan: Your Vietnamese Language Partner

3. Visual Inspiration (Open to Your Ideas)
   Consider incorporating one of these elements tastefully:

• Calligraphic brushstrokes
• Dragon or dragon scales (subtle & refined, not cartoonish)
• Bamboo (abstracted, architectural)
• Asian coin/seal motif
• Lotus elements
• Silky, flowing textures
• Important: This serves high-end casino/gaming clients AND professional government/healthcare entities, so it needs to balance cultural authenticity with sophisticated restraint. Nothing overly decorative or touristy.

4. Current Color Palette
   A previous designer suggested:

• Deep Blue (#1B365D) – Trust & expertise
• Soft White (#F5F5F5) – Clean & professional
• Deep Black (#1C1C1C) – Authority & sophistication
• Gold Accent (#FFD700) – High-value & prestige
  Feel free to refine or propose alternatives that better achieve premium luxury positioning.

5. Deliverables Needed

• Final logo (illustrative: pictorial + wordmark)
• Refined color palette for brand identity
• Typography/typeface selection with brief rationale
• Source files

6. About My Business
   9+ years specializing in Vietnamese translation for healthcare, casinos, government, and education sectors. You can view my background on LinkedIn: Ngoc Kaylie Truong - Vietnamese Consultant - Translator

7. Please Include in Your Proposal

• Your quote for this scope
• 2-3 relevant portfolio samples (luxury/premium brands preferred)
• Brief approach to achieving “elegant but readable” typography
• Timeline estimate

Looking forward to collaborating with someone who understands premium brand positioning!

Budget range:
Receive offers

In what capacity are you hiring?
For a personal project

Where are you in the hiring process?
I’m ready to make a paid hire

What type of work is this?
Single job with potential follow up work

What experience level is needed?:
Beginner, Junior, Mid-level (Industry Average)