Recruitr.io - Senior Paid Social Strategist

Social Media Manager is needed in London, United Kingdom.

Client: Recruitr.io

Location: London, United Kingdom

Contract: undefined

Job Description

This is a rare opportunity to join one of the UK’s fastest-growing consumer brands, recently recognised as a top-four founder-led startup. The business is reshaping the party games category with high-velocity growth, driven by viral hits and a unique approach to product development, marketing, and distribution. You’ll be joining a highly creative and fast-paced environment, where marketing is central to scale and impact. The successful candidate will lead the charge on paid social strategy across Meta and TikTok, supporting rapid expansion in the UK and US markets. With full ownership of campaigns, budgets, and performance, there’s huge scope for growth, influence, and progression.

Key Responsibilities

• Build and optimise high-performing paid social campaigns across Meta and TikTok platforms.
• Lead full-funnel strategy including prospecting, retargeting, and landing page optimisation.
• Collaborate with creative teams to brief, test, and refine ad content.
• Own reporting, analysis, and budget management across UK and US territories.
• Ensure profitability of campaigns despite low AOV and minimal repeat purchase behaviour.

Requirements

• Proven track record managing Meta Ads campaigns (Facebook/Instagram).
• Strong grasp of paid social fundamentals including attribution, budget pacing, and funnel strategy.
• Demonstrated success in making paid social profitable for low AOV consumer products.
• Data-driven mindset with the ability to derive actionable insights from campaign performance.
• Experience in e-commerce or consumer goods, ideally in a hands-on, high-growth environment.

Salary

£60,000 - £75,000 + 10% Bonus