Flo Health - Social Media Executive (Part Time Freelancer)

Client: Flo Health

Location: Remote

Contract: Part-time, Freelance

Job Description

Flo is the world’s #1 health & fitness app, on a mission to build a better future for female health. We are seeking a creative, organised, and social-native Social Media Executive to support daily content execution and creative development across TikTok, Instagram, YouTube Shorts, and emerging platforms. You will work closely with the Social Content Managers to enhance Flo’s social presence by transforming ideas into engaging content, preparing scripts and visuals, and ensuring smooth workflows within the team. A strong understanding of the social landscape and a passion for female health are essential for bringing educational topics to life creatively.

Requirements

Must Have:

• 2-3+ years of experience in social media, content creation, or a similar creative role.
• Confidence in creating short-form video content and appearing on camera when necessary.
• Deep understanding of TikTok, Instagram, and broader social media culture and behaviours.
• Ability to edit simple short-form videos using CapCut, in-app tools, or similar platforms.
• Strong design skills for creating social-first static content using Canva or Figma.
• Exceptional organisation and time-management skills to handle multiple tasks and deadlines.
• Clear, confident English communication skills - both written and verbal.
• Strong eye for visual identity, brand consistency, and storytelling, particularly for educational and women’s health content.

Additional Information

This is a part-time freelance role (2-3 days per week) with a maximum rate of $40 USD per hour.

What You’ll Be Doing

• Translate ideas into social-ready content and support creating, shooting, and occasionally appearing in engaging content for TikTok, Instagram, and other social channels.
• Create static visual assets - carousels, story templates, educational graphics - aligning with brand guidelines.
• Produce engaging, platform-native content to support social-led growth and user acquisition in both organic and paid formats.
• Track emerging trends and recommend ways to incorporate them into content plans.
• Assist with scheduling and publishing to ensure consistent output across all social platforms.

How We Work

We are a mission-led, product-driven team that values fast-paced work, ownership, collaboration, and craft. We encourage debate in our decision-making processes and maintain a commitment to impact-driven work.

What You’ll Get

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for various parental types.
• Accelerated professional growth through impactful work and learning support.
• Hybrid working model with 3 days per week spent in the office.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, plus various health, pension, and wellbeing perks.

Diversity, Equity, and Inclusion

At Flo, we prioritize diversity and equity in our hiring practices, basing decisions on merit and skill, welcoming applicants from all backgrounds, communities, and identities.