Reya - Freelance Social Media & Paid Digital Ads Manager

Social Media Manager is needed in United States.

Client: Reya

Location: United States

Contract: undefined

Job Description

As a Freelance Social Media & Paid Digital Ads Manager, you will be responsible for developing and executing both organic social media content and paid digital advertising campaigns across platforms including Facebook, Instagram, LinkedIn, and Google Ads. Your role will involve creating some content from scratch as well as adapting templates and pre-existing assets as needed. You will schedule posts, launch ads, track performance, modify campaigns, and report insights to help refine strategy and achieve growth goals.

Requirements

Experience & Skills:

• Proven experience planning and executing social media strategies across Instagram, Facebook, and LinkedIn (both organic and paid).
• Experience building and managing campaigns on Google Ads and Meta Ads platforms.
• Comfort with analytics tools and dashboards to report findings and optimize campaigns.
• Strong understanding of social media trends and best practices.
• Ability to manage multiple brands and calendars concurrently.

Preferred Tools:

• Social scheduling tools
• Creative tools (Canva, Adobe suite)
• Analytics tools (Google Analytics, platform insights)

Key Responsibilities

• Content Planning & Scheduling: Build a 3–6 month social media calendar (paid + organic) for all brands, schedule posts that align with strategic goals and audience behaviors, adapt templates, and create original content as needed.
• Paid Digital Advertising: Set up, launch, monitor, and optimize paid campaigns on Meta (Facebook/Instagram), LinkedIn, and Google Ads, providing audience targeting, budget optimization, bid strategy guidance, and conversion tracking setup.
• Analytics & Reporting: Track and analyze KPIs (reach, engagement, clicks, conversion, ROAS, etc.), deliver clear actionable reporting on campaign performance, and recommend modifications based on data to improve outcomes.
• Strategy & Optimization: Understand platform algorithms and trends to refine posting cadence and campaign structure, making proactive recommendations to enhance engagement and paid performance.
• Collaboration: Communicate clearly with internal stakeholders, participate in weekly checkpoints, and deliver regular performance summaries.

Benefits

This is a remote position as a 1099 Freelance/Independent Contractor, with a duration of 3–6 months and the potential for extension. The pay rate ranges from $26 to $28 per hour.

Deliverables

• Completed and published 3–6 month social and digital ads calendar
• Scheduled organic content across platforms
• Paid campaign setup and ongoing optimization
• Regular performance reports with insights and recommendations
• Campaign documentation and playbooks for future use