Eileen Fisher - Senior Manager, Brand Media (Temporary role)

Client: Eileen Fisher

Location: Remote

Contract: Temporary

Job Description

This is a temporary role for six months (June-December 2026) at 24 hours/week. The position involves leading paid brand and performance advertising initiatives and SEO, developing the vision and media strategy to build brand awareness, drive qualified traffic, and meet revenue goals while balancing the image and values of the brand. The role also includes the search for an affiliate agency from RFP through agency selection and onboarding.

Summary of Duties and Responsibilities

• Lead development of media strategy and plans, primarily across paid digital space such as social media platforms and display, as well as print, OOH, streaming, and podcast.
• Manage the paid media budget, media mix, and creative assets needed to achieve brand, business, and campaign-specific goals.
• Collaborate with the brand communication team to define asset requirements and messaging strategies across media channels.
• Lead the brand media agency relationship and partner closely with performance, email, and customer insights to leverage opportunities.
• Manage multiple agency relationships and/or direct media partners to negotiate rates, ad placements, and added value programs, successfully achieving cost efficiencies.
• Identify opportunities to A/B test creative elements, ad formats, and promotions to drive learning and optimization.
• Work with the digital team to optimize UX on eileenfisher.com for traffic attributed to paid media and collaborate with analysts and the CRM team to strategize new segments and journeys.
• Measure campaign KPIs, synthesize information to communicate insights clearly, and share actionable recommendations with internal stakeholders and senior leadership.
• Keep current on digital innovations, industry best practices, and competitor media strategies to inform our own.
• Oversee Digital Media Manager.
• Perform other related duties and responsibilities as required.

Requirements

Education & Skills:

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in a media planning/buying role with experience in driving customer acquisition and revenue growth through digital and traditional media strategies.
• Agency experience is a PLUS.
• Experience in retail brand-building in the fashion or lifestyle sector is required.
• Strong understanding of digital media and the digital landscape, including display and social media.
• Advanced analytics capability and strong knowledge of third-party tracking/reporting systems (i.e., DCM, GTM, FB ad manager, Google Analytics, etc.).
• Strong written and verbal skills, as well as sensitivity to upholding brand image standards and creative guidelines.
• Leader mentality, self-starter, and quick learner of new technologies, tools, and processes.
• Technical expertise and understanding of the Mar-tech ecosystem.
• RFP experience is preferred.

Compensation

The hourly pay rate for this role is $75 - $90/hour, dependent upon experience and qualifications.

Company Values

As a founder-led company, our values are deeply embedded in and shape our culture. They are a shared responsibility that embodies every position and is intended to be woven into all that we do. Our values support our commitment to Diversity, Equity + Inclusion and Sustainability. They include:

• We are authentic
• We thrive in connection
• We trust each other
• We innovate through creativity
• We are committed to the health of the whole
• We are united by purpose

Diversity and Inclusion Statement

EILEEN FISHER, Inc. is an equal-opportunity employer, committed to providing a workplace free from harassment and discrimination. We are dedicated to recruiting, hiring, training, and promoting qualified individuals of all backgrounds and making all employment decisions without regard to any protected status.

Company Overview

EILEEN FISHER creates simple, sustainable, timeless clothes designed to work together as a system. We make our clothes with intention, supporting people to build their wardrobe meaningfully each season. We also take back and recycle clothes through our Renew team to be reworn or remade into new designs through our Waste No More team. We believe in the fundamental potential of every person and are committed to cultivating conditions that empower people. EILEEN FISHER is one of the largest women’s fashion companies to be a certified B Corporation, meeting high criteria for social and environmental performance, accountability, and transparency.