The Zob - Social Media Manager (End-to-End Ownership)

Social Media Manager is needed in Belgaum, India.

Client: The Zob

Location: Belgaum, KA, in

Contract: Freelance

Job Description

We’re hiring a Social Media Manager or a candidate with the aptitude to manage our social presence from strategy to execution. You will be responsible for planning and executing the social media engine across multiple platforms (Instagram, Facebook, LinkedIn, YouTube Shorts, X, etc.), creating viral short-form videos, and increasing our reach, leads, and brand trust. This role combines creative, execution, analytics, and customer response elements as modern social is both marketing and customer care.

Requirements

Office Location: Nand-Manohar Plaza, Vengurla Road, Sulaga-U. Belgaum-Karnataka 591108

Office Time: 10:00 AM IST to 7:00 PM IST

• Proven experience managing brand social accounts end-to-end (portfolio required).
• Strong grasp of daily social tasks: content creation, scheduling, analytics, engagement.
• Video creation + editing skills mandatory:
• Editing short videos for Reels/Shorts (cuts, captions, transitions, sound, pacing).
• Ability to create videos using stock footage/screen recordings/templates when needed.
• Graphic/content creation skills for social (carousels, thumbnails, simple motion).
• Strong English copywriting skills: hooks, captions, CTAs.
• Ability to work fast in a deadline-driven environment.

Mandatory Skills (Checklist)

Content & Creative

• Short-form video editing (Reels/Shorts): CapCut / Adobe Premiere / VN / Final Cut (any one strong).
• Basic design: Canva (required) + optional Adobe Express/Figma.
• Script writing + hook writing + caption writing.
• Hashtag & keyword research for discovery.

Platform Execution

• Experience with Instagram, Facebook, LinkedIn (must) + YouTube Shorts (good to have).
• Scheduling + publishing via Meta Business Suite/tools like Hootsuite/Buffer.
• Community management: comment/DM handling, escalation, brand voice.

Analytics

• Weekly performance reporting and content optimization based on results.

Preferred Skills (Nice to Have)

• Basics of paid social (boosting, audiences, simple campaigns).
• Social listening + reputation management workflows.
• Outreach for influencer/creator collaboration.
• Basic SEO mindset for social (“social SEO” keywords, titles, searchable captions).
• Photography/shooting skills (not mandatory if you can create strong content without filming).

AI Skills (Expected)

You should be comfortable using AI in your daily tasks:

• Generating content ideas, hooks, scripts, and caption variations.
• Repurposing long content into multiple shorts and carousels.
• Using AI-assisted tools for editing, captions, subtitles, resizing, and optimization.
• Using AI to analyze performance and propose next experiments.

Benefits

• Competitive salary (based on experience).
• Performance bonus tied to measurable KPIs (growth, leads, conversions).
• Flexible work style (hybrid/remote in case of medical emergencies).
• Learning budget for courses/tools for editing + social strategy.
• Opportunity to build a brand “from the inside” with full ownership.
• Fast growth path: Social Media Manager → Lead → Head of Growth/Marketing.

What Success Looks Like (First 90 Days)

• A clean content system: calendar, templates, production workflow.
• Consistent weekly output of videos + posts.
• Improved engagement rate and follower growth.
• Faster response time on comments/DMs (community care).
• Monthly reporting with clear learnings and next experiments.