Seelbach's - Freelance Graphic Designer (Part Time)

Client: Seelbach’s

Location: Remote

Contract: Part-time, Contract

Job Description

Seelbach’s is seeking a talented and detail-oriented Freelance Graphic Designer (Part-Time) to support our growing portfolio of premium craft-spirits projects. This role is ideal for a designer who appreciates elevated branding, thoughtful typography, and storytelling rooted in heritage and craftsmanship. You will collaborate directly with leadership and marketing to bring Seelbach’s initiatives to life — from product packaging and digital campaigns to editorial-style guidebooks and experiential marketing assets. Our aesthetic leans classic, refined, and bourbon-forward, with a strong navy-and-gold brand foundation. Precision and brand consistency are essential. This is a remote, project-based role with ongoing work throughout the year.

Responsibilities

Design high-end visual assets across digital and print platforms, including:

• Product packaging (labels, boxes, bottle neckers)
• Marketing collateral (sell sheets, notecards, etc.)
• Social media graphics and email banners
• Website assets and landing page visuals
• Guidebooks and editorial layouts
• Corporate gifting materials and custom inserts

Develop compelling visual concepts that reflect Seelbach’s brand pillars: craftsmanship, curation, and premium positioning:

• Maintain strict brand consistency across all visual touchpoints
• Collaborate with internal leadership on major product launches
• Prepare print-ready files with proper color management and production specs
• Manage multiple deadlines while maintaining high design standards
• Edit and retouch photography to support product marketing
• Incorporate strong typography, hierarchy, and layout systems into every deliverable

Requirements

• Strong portfolio showcasing premium branding, packaging, and editorial design
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience designing for print production (labels, packaging, inserts, promotional materials)
• Strong understanding of typography, color theory, and visual hierarchy
• Ability to translate brand voice into elevated, cohesive design systems
• Experience working with product launches or lifestyle brands is highly preferred
• Comfort working in Canva for adaptable internal templates is a plus
• Basic knowledge of web asset preparation (image sizing, optimization for Shopify/email platforms)
• Motion graphics and light animation capabilities are a bonus but not required

What We’re Looking For

• A designer who understands luxury positioning without being overly ornate
• Someone who appreciates heritage aesthetics, bourbon culture, and refined storytelling
• Highly organized and deadline-driven
• Comfortable working independently while collaborating closely with leadership
• Able to execute both large-scale creative projects and small production tasks with equal care

Additional Information

Seelbach’s is a nationally recognized craft-spirits curator focused on elevating independent distilleries and delivering premium experiences to bourbon enthusiasts. Our design work is an extension of our storytelling — thoughtful, intentional, and rooted in authenticity.

If you enjoy creating design that feels timeless, intentional, and distinct — we’d love to connect.

Compensation and Benefits

Pay: $30.00 - $45.00 per hour

Expected hours: 1.0 – 20.0 per week

• Employee discount
• Flexible schedule

Education and Experience

• Education: Bachelor’s (Preferred)
• Experience: Graphic design: 3 years (Required)
• Language: English (Required)

Work Location

Remote