Inizio Evoke - Paid Media Manager (Freelance - Part-time, 3 days/week)

Social Media Manager is needed in London, United Kingdom.

Client: Inizio Evoke

Location: London, United Kingdom

Contract: undefined

Job Description

The Paid Media Manager (Freelance, Part-time, 3 days/week) at Inizio Evoke will support the planning, execution, optimisation, and reporting of paid media programmes for clients. This position blends hands-on channel delivery with strategic input, requiring close collaboration with Client Service and cross-functional teams. A self-starter capable of managing priorities independently is essential, as is maintaining delivery standards with limited oversight. The role can be performed remotely, with hybrid office options available in London, Manchester, or Macclesfield.

Requirements

Key Responsibilities:

• Manage and optimise campaigns across paid social platforms (Meta, LinkedIn), Google Ads (Search and Display), Amazon, and Spotify, ensuring performance and budget pacing are on track.
• Contribute to paid media strategy and channel recommendations, including audience approach, channel mix, measurement considerations, and learning agendas.
• Develop media plans and campaign structures aligned with client objectives and wider omnichannel activity.
• Monitor KPIs and performance trends, identifying optimisation actions, and communicating implications clearly.
• Provide timely performance updates, reporting, and commentary tailored to client needs (weekly/quarterly as required).
• Maintain strong execution standards, including campaign QA, platform setup checks, and tracking hygiene in partnership with relevant teams.
• Support new business activity by contributing to paid media strategy, campaign architecture, and performance insights.
• Collaborate with internal teams (e.g., Client Service, Strategy, Creative, Operations) to ensure integrated delivery.

Skills and Experience:

• Demonstrated experience managing paid social campaigns (Meta, LinkedIn), including optimisation against defined KPIs.
• Working knowledge of Google Ads (Search and Display).
• Strong analytical capability, with the confidence to interpret platform data and produce clear insights (Excel/Google Sheets).
• Confident client-facing communication skills, including presenting recommendations and performance narratives.
• Strong organisational skills and attention to detail.

Additional Information

If you do not meet every job requirement, that is okay! Inizio Evoke is dedicated to building a diverse, inclusive, and authentic workplace. Even if your experience does not perfectly align with every qualification, you are encouraged to apply as you may be just the right fit for this or other roles.