GHOST - Social Media Manager (Freelance)

Social Media Manager is needed in United Kingdom.

Client: GHOST

Location: United Kingdom

Contract: undefined

Job Description

Ghost Fashion and Finery London are sister womenswear brands focused on quality, fit, and well-designed clothing. We are seeking a Social Media Manager (Freelance) with strong experience in the women’s fashion industry to lead social media strategy and execution across two growing fashion SMEs. As the sole social media specialist, you will own the full social ecosystems end-to-end. We are looking for a true strategist who can think big, execute beautifully, and constantly evolve our social presence.

Requirements

Key Responsibilities:

• Strategy & Planning: Develop and own the social media strategy for both brands, plan and manage content calendars, and identify growth opportunities.
• Content Creation & Execution: Create engaging content for TikTok, Instagram, and Meta, lead content ideation, and write compelling captions.
• Influencer & Creator Management: Identify, onboard, and manage influencers, oversee collaborations and campaigns, and enhance UGC strategies.
• Channel Ownership: Manage TikTok, Instagram, and Meta accounts, monitor performance and optimise content based on insights.
• Photoshoots & Brand Collaboration: Assist with brand photoshoots, content planning, model selection, and creative direction.
• Tools, Agencies & Growth: Recommend and manage tools to improve reach and performance, stay informed on social technologies and trends.

Essential Requirements:

• Proven experience as a Social Media Manager within a fashion retailer.
• Proactive, energetic, and enthusiastic attitude.
• Strategist with hands-on experience in content creation.
• Exceptional organization and strong time-management skills.
• Confidence in working independently as the sole social media specialist.
• Strong understanding of influencer marketing, UGC, and social-led ecommerce.
• Passionate about fashion, branding, and digital culture.

Additional Information

This role involves end-to-end management of the social media strategy for both brands and requires engagement with various platforms and active collaboration with influencers and content creators. The ideal candidate will bring strategic thinking and creativity to boost brand awareness and online presence.