Bloch - Freelance US Social Media Manager

Social Media Manager is needed in New York, United States.

Client: Bloch

Location: New York, NY

Contract: Contract

Job Description

Bloch, the world’s leading dance footwear and apparel brand, is seeking a Freelance U.S. Social Media Manager with proven expertise in social growth, engagement, influencer partnerships, and strategic content development within a fashion, lifestyle, or active brand. This role will drive U.S. focused organic social strategy, content, and execution across Bloch Active channels and assist in U.S. focused content and strategy for Bloch Dance channels to drive U.S. customer acquisition, brand growth, and measurable business impact.

The Social Media Manager will be responsible for developing and executing data-informed U.S. focused social content that increases traffic, engagement, and conversion. This role includes overseeing U.S. influencer activations, producing authentic and performance-oriented brand content, and elevating local U.S. store visibility through targeted social initiatives. The ideal candidate combines creative intuition with performance marketing rigor, understanding how to scale social reach, drive engagement, develop social content, activate creators, and transform social channels into powerful customer acquisition engines.

This position is remote but requires regular weekly travel to the Bloch New York store (minimum 1 time per week) and to occasional U.S. events in the New York area and beyond to create and develop social content.

Requirements

Required experience/skills:

• 3–5+ years of social media experience in either activewear, dance, lifestyle, or performance apparel industries.
• Demonstrated experience using social platforms to drive customer acquisition, not just engagement.
• Experience managing influencer campaigns and creator relationships.
• Exceptional understanding of TikTok, Instagram, and Facebook ecosystems.
• Social content creation or creative direction experience.
• Excellent organizational and planning skills.

Preferred:

• Familiarity with influencer platforms (Upfluence preferred).
• Dance or active background.
• Retail or omnichannel marketing exposure.
• Paid social advertising understanding.

Key Responsibilities

Social Strategy & Customer Acquisition

• Develop and execute U.S. focused social media strategy/content aimed at acquiring new U.S. customers for Bloch Active (IG, Facebook, TikTok) and Bloch Dance (TikTok focus and Instagram) and key products/collections.
• Align organic social planning with global team and broader digital marketing and eCommerce initiatives.
• Identify growth opportunities, partnerships, collaborations, audience segments, and content formats that drive measurable acquisition and conversion.
• Monitor performance metrics and optimize strategy based on data insights.

Platform Ownership

• Develop and grow U.S. centric content for the Bloch Active (Instagram, Facebook, TikTok) and Bloch Dance (Instagram, TikTok) accounts along with the global team.
• Plan and schedule content across platforms (Bloch Active) to maintain consistent messaging and compelling product storytelling.
• Collaborate with marketing, product, retail, and creative teams to support launches and campaigns.
• Manage community engagement by interacting with followers to drive conversation and build loyalty.
• Track and report performance metrics, assess growth opportunities, monitor competitor activity, and leverage social media trends to inform and refine strategy.

Influencer & Creator Management

• Source, evaluate, and cultivate authentic U.S. based influencer partnerships that align with brand values and objectives for both brand-wide and product-specific launch campaigns.
• Manage influencer activations, including paid and gifted content partnerships, utilizing the Upfluence platform.
• Track campaign performance and report results to inform and refine the overall influencer strategy.
• Lead and support local retail teams in executing in-store influencer and educator initiatives to drive footfall and increase brand awareness.

Community & Store Awareness

• Drive brand and local store awareness through Facebook community engagement.
• Develop localized social initiatives to connect digital audiences to physical retail locations.
• Partner with store teams to highlight events, educators, and community stories.

Reporting & Optimization

• Track and report on KPIs including:
• New customer acquisition indicators
• Engagement
• Reach
• Traffic contribution
• Influencer ROI
• Deliver actionable recommendations to improve performance.

Additional Information

Pay: $25.00 per hour

Benefits:

• Employee discount

Work Location: Hybrid remote in New York, NY 10023