NetForemost, Inc - Social Media Manager

Client: NetForemost, Inc

Contract: Freelance

Job Description

This is a remote position. We are looking for a Social Media Manager to grow our real estate presence on Instagram and Facebook through a strategic, AI-powered content workflow. This person will be responsible for researching relevant real estate topics, planning content, designing posts, publishing consistently, growing engagement, and helping generate qualified leads for the business. They should be highly skilled at using AI tools to improve the full workflow, including content ideation, market research, caption writing, visual design support, repurposing content, and reporting. This role will also be responsible for tracking leads generated from social media, keeping lead records organized, and ensuring every lead has a clear and updated status from the sales lead or advisor handling the opportunity.

Requirements

Required Qualifications

• Proven experience managing and growing Instagram and Facebook accounts, preferably for real estate
• Strong understanding of content strategy, audience growth, and lead generation
• Experience using AI tools for research, writing, design assistance, and workflow efficiency
• Ability to create engaging content for buyers, sellers, and investors
• Strong copywriting skills with the ability to make content informative and conversion-focused
• Experience with design tools such as Canva, Figma, Adobe Express, or similar
• Experience tracking leads and maintaining organized status updates
• Comfortable coordinating with sales or client-facing team members to keep pipeline information current
• Strong organizational and reporting skills
• Ability to work independently and consistently deliver content on schedule

Preferred Qualifications

• Direct experience in real estate marketing
• Familiarity with real estate content such as listings, open houses, neighborhood spotlights, testimonials, market updates, and educational posts
• Experience with Meta ads or boosted campaigns
• Familiarity with HubSpot or other CRM systems
• Basic video editing skills for reels and short-form videos
• Understanding of how to turn social traffic into qualified real estate inquiries

Success Metrics

• Growth of Instagram and Facebook accounts
• Consistency and quality of content production
• Engagement and reach
• Number of qualified real estate leads generated
• Accuracy and consistency of lead tracking
• Percentage of leads with updated sales or advisor status
• Improvement in inquiry-to-conversation or inquiry-to-appointment rate

Ideal Candidate Profile

The ideal candidate is creative, strategic, organized, and proactive. They understand how to make a real estate brand stand out online through valuable, consistent, and attractive content. They know how to use AI to work faster and smarter without sacrificing quality. They are also disciplined in lead tracking and make sure opportunities do not get lost due to poor follow-up visibility.

Benefits

What we offer:

• 100% remote.
• Schedule flexibility.
• Growth opportunities.
• Learning opportunities.
• 10 days of Paid Time Off.
• Productivity incentives.
• Annual retention incentive of 12%.
• Monthly productivity and learning incentive of 7.5%.