Social Media Manager for Music Artist Instagram Growth

I am an indie pop artist in Melbourne, Australia, working on my debut EP, and I am looking for a freelancer to help build and manage my Instagram presence. My music and image focus on emotional, dreamy, and storytelling-driven themes. I need a social media manager who can shape my artist brand through short-form content such as Reels, behind-the-scenes moments, and consistent, cohesive visual storytelling. The goal is to grow an engaged audience and ensure my Instagram reflects my music and personal identity rather than generic marketing. Experience in music marketing, content strategy, and audience growth for artists is ideal.

Budget range:
Very small project ($250 – 750 USD)

Examples:
I’m an indie pop artist building my debut EP, and I’m looking for an Instagram direction that feels emotionally driven, cinematic, and cohesive with my music.

The focus should be on storytelling through short-form content (especially Reels), behind-the-scenes moments, and aesthetic consistency that reflects a dreamy, intimate indie pop sound rather than traditional “marketing” content.

Reference vibe:

https://www.instagram.com/billieeilish
https://www.instagram.com/gracieabrams
https://www.instagram.com/lordemusic
https://www.instagram.com/lana_del_rey

I want the content to feel like an extension of the music and artist identity, not separate promotional material.

Who are you, and what do you do?
I’m an indie pop artist working on my debut EP, focused on emotional, dreamy, and storytelling-driven music. I’m building my artist presence on Instagram and looking for someone to help shape and manage my content in a way that reflects my music and overall aesthetic. I’m looking for a social media manager who understands music branding and can help develop a cohesive visual and storytelling direction, especially through short-form content like Reels, behind-the-scenes moments, and artist-focused storytelling. The goal is to grow an engaged audience and create a consistent, authentic online presence that matches the tone and emotion of my music.

In what capacity are you hiring?
Personal project

Where are you in the hiring process?
I will possibly make a paid hire

What type of work is this?
Part-time position (Contract)

What experience level is needed?:
Junior, Mid-level (Industry Average)