Social Media Manager & Video Editor (TikTok/Reels) for a new mobile App launch in Italy

We are launching an exciting new mobile application tailored for the Italian market and are looking for a creative and autonomous Social Media Manager / Short-Form Video Editor who can build and populate our brand-new Instagram and TikTok channels from scratch. Our goal is to create high-converting, native-style videos that quickly engage the Italian audience. You will be responsible for editing and producing dynamic short-form content, keeping up with trends, writing captions and overlays in perfect Italian, and scheduling posts for a consistent online presence. You’ll need experience with tools such as CapCut and Canva, and should know what makes a video stand out on social platforms. This is a remote test month to start, with approximately 12-15 videos or posts, with the potential for ongoing work if it’s a good fit. Please share examples of your relevant short-form video work.

Budget range:
100-400 $

Examples:
Our app is an all-in-one nutrition ecosystem (smart profile, recipe book, macro tracker, automated grocery list, and an AI feature for dining out). We want to show how it solves daily struggles in a smart, aesthetic, and fast-paced way.

Here are the exact styles we want to replicate:

App UI Showcase & Aesthetic Pacing (How to show the tracker/recipes):

Lifesum (Instagram Reels): https://www.instagram.com/lifesum/reels/ (Perfect example of clean, aesthetic food preparation mixed with smooth app UI transitions showing macros and meal planning).

Problem-Solving & UGC Feature Explainer (Perfect for the “Dining Out AI” or “Smart Grocery List”):

MyFitnessPal (TikTok): https://www.tiktok.com/@myfitnesspal (Great reference for casual creators explaining how they use a specific app feature to solve a real-world problem, using text overlays and green-screen effects).

POV / Relatable Humor Style (To go viral on TikTok in Italy):

Nutraleya / Italian Wellness Brands (TikTok): (We love the “POV: When you eat out and don’t know how to track your macros, but your app’s AI does it for you” style. Relatable, casual, and native to the platform).

Key Angles for our Content:

“Before vs. After” / Streghe del Tracking: Showing the struggle of manual tracking vs. the simplicity of our automated ecosystem.

The “POV” Angle: Utilizing popular TikTok sounds and trends applied to fitness, dieting, and smart nutrition.

Who are you, and what do you do?
We are an innovative digital health & wellness project launching a next-generation Nutritech mobile application tailored for the Italian market. Unlike traditional, tedious calorie counters, our app is a complete free, AI-powered nutrition ecosystem designed to simplify daily healthy living. It features smart macro tracking, automated grocery lists, customized supplement notifications, and a game-changing AI tool for tracking meals when eating out. We are passionate, forward-thinking, and fast-moving. We don’t just want corporate, rigid ads; we want to collaborate with creative minds who understand internet culture, trends, and short-form video dynamics. If you love tech, health, and social media, you’ll find a highly rewarding, collaborative environment here with potential for long-term growth as our app scales!

In what capacity are you hiring?
Personal project

Where are you in the hiring process?
I’m planning and researching

What type of work is this?
Single job with potential follow up work

What experience level is needed?:
Beginner, Junior