Rocky's - Social Media and Marketing Manager

Social Media Manager is needed in Brooklyn, United States.

Client: Rocky’s

Location: Brooklyn, NY

Contract: Contract

Job Description

Rocky’s is a new sports bar opening in Williamsburg, Brooklyn, featuring big screens, great drinks, a tight food program, and a sharp visual identity. We are seeking a freelance social media manager who will manage our online presence end-to-end, including PR outreach, content creation, and daily posting.

Requirements

You should have:

• 2+ years managing social media for a hospitality, F&B, or lifestyle brand (experience with sports bars, restaurants, or cocktail bars is a big plus).
• A portfolio of short-form video and photo content that you have personally produced or directed.
• Existing relationships with NYC press and/or a proven record of securing coverage.
• A sharp design eye; you respect a brand system rather than using stock templates with logos.
• Comfortability working independently and making judgment calls.

What You’ll Do

• Build and manage our content calendar across Instagram and TikTok, including game-day posts, event promotions, behind-the-scenes content, food/drink features, and cultural content.
• Capture and edit short-form video and photo content on-site, requiring regular visits to the bar or coordination with a shooter.
• Write copy aligning with our voice—confident, playful, and never corny.
• Pitch and secure placement in NYC food/drink/nightlife press outlets (such as Eater NY, Infatuation, Time Out, Resy, Thrillist, and neighborhood blogs).
• Coordinate with influencers, local creators, and partner brands (engagements with sponsors are already in progress).
• Track performance metrics like engagement, follower growth, and foot traffic from posts, and make adjustments as necessary.

Bonus

• Local to Williamsburg / North Brooklyn.
• Knowledge of live sports (NFL, NBA, UFC, soccer) and insight into what is worth posting about.
• Experience working with bars during the opening or pre-launch phase.

Logistics

Start date: ASAP

Commitment: Project-based for the opening push

Rate: $1500/month

Location: Hybrid; on-site content capture in Williamsburg is required, with the remaining work being remote.

To Apply

If interested, please send: (1) a brief note explaining why this role fits you, (2) 2–3 examples of social accounts you’ve managed or content you’ve created, and (3) one press placement you’re proud of. Please skip the generic cover letter.

Pay

From $1,500.00 per month

Work Location

In person