West Coast Prenup - Senior Webflow UX/UI Designer (Conversion Focused)

Client: West Coast Prenup

Location: Remote

Contract: Contract

Job Description

West Coast Prenup is a fast-growing California law firm focused exclusively on premarital and postnuptial agreements. We are seeking an experienced Senior Webflow Designer who can help us elevate our existing website into one of the highest-converting legal websites in the country, focusing on conversion rate optimization (CRO). This role is not an entry-level design position but rather a strategic one, emphasizing the impact of design on user behavior and conversion rates. The ideal candidate will enjoy improving user experience, refining messaging, and creating exceptional landing pages for paid search traffic.

Requirements

Responsibilities

• Optimize our existing Webflow website while preserving current branding.
• Design and build high-converting landing pages for Google Ads campaigns.
• Improve user experience, navigation, and page structure.
• Increase conversion rates through thoughtful design and layout decisions.
• Collaborate on messaging and content organization.
• Recommend improvements based on conversion best practices rather than personal design preferences.
• Maintain responsive, mobile-first designs.
• Ensure all changes follow Webflow best practices while preserving SEO.

Required Qualifications

• Advanced Webflow experience.
• Strong UX/UI design skills.
• Experience improving conversion rates for service businesses.
• Experience designing Google Ads landing pages.
• Strong understanding of conversion psychology and user behavior.
• Excellent visual design skills with exceptional attention to typography, spacing, and layout.
• Ability to explain the reasoning behind design decisions.

Preferred Qualifications

• Experience working with professional service businesses or law firms.
• Experience with Google Analytics, Google Ads, or conversion tracking.
• Basic SEO knowledge.
• Experience conducting A/B testing or other conversion optimization initiatives.

Additional Information

Our website is already performing well and reflects the brand we want to maintain. We seek someone who can identify opportunities to improve clarity, usability, and conversions while respecting the firm’s existing visual identity. This position is not suitable for candidates who prefer to redesign everything from scratch; it is ideal for those interested in understanding visitor drop-offs and how design can improve conversions.

Application Instructions

Please include the following in your application:

• A portfolio of Webflow websites you personally designed or built.
• Two or three examples where you improved website conversion rates or user experience.
• A brief explanation of your approach to conversion-focused web design.

Candidates selected for interviews will complete a paid design exercise based on our existing website. Compensation will be provided to all finalists who complete the exercise.

Pay: $75.00 - $125.00 per hour

Application Question(s):

• Years of Webflow experience?
• Have you designed websites whose primary purpose was to generate leads or sales rather than simply provide information? If yes, please describe:

Work Location: Remote