Pawford - Social Media Manager

Social Media Manager is needed in Allen, United States.

Client: Pawford

Location: Allen, TX

Contract: Part-time

Job Description

Social Media Manager - NASC-Certified Dog Supplement Brand (Early-Stage, Growth Opportunity)
Type: Part-Time Contract, Hybrid, Allen, TX

About Pawford: Pawford is an early-stage, NASC-certified dog supplement brand focused on helping dogs live healthier, happier lives through high-quality, science-backed products. We aim to build a real community and content engine, not just a posting schedule, and we’re looking for someone who wants to grow with us into a bigger role as we scale.

About the Role: This role is about helping shape the brand’s loyal following through real transformation stories and genuine community rather than polished corporate marketing. You will work directly with the founders, wear multiple hats early on, and have a real path to grow into a Social Media Director role as the brand scales.

Requirements

What You’ll Be Responsible For:

• Create and post 4 short-form videos per week (TikTok and Instagram Reels), plus regular stories
• Film and edit UGC-style content that is raw and authentic
• Develop hooks and storytelling angles based on real dog transformation stories
• Manage community engagement, including responding to comments and DMs
• Source and coordinate UGC creators and micro-influencers
• Manage the ambassador program: recruit ambassadors and maintain those relationships
• Stay updated on platform trends and bring new content ideas weekly
• Support email marketing by contributing content ideas
• Plan and execute one in-person content event per month
• Track performance against monthly KPIs and continually test and refine content

Who This Is For:

• You have experience with early-stage or small DTC/wellness brands
• You understand hooks, storytelling, and engagement strategies
• You are comfortable on camera and managing community engagement
• You have a startup mindset and enjoy iterating based on performance and feedback

Bonus Points:

• Experience with DTC, pet brands, or supplements
• Experience creating UGC-style ads
• You own a dog and enjoy creating pet-related content

Additional Information

How to Apply: Please complete this form: Application Form

Applications must include:

• 3-5 examples of content you’ve created
• Any performance metrics (views, engagement, conversions)
• Answer to this question: “If you had to create 3 videos for a dog joint supplement, what angles or hooks would you test?”

Benefits: Flexible schedule, ambassador-style product benefits

Work Location: Hybrid remote in Allen, TX 75013

Pay: $15.00 - $30.00 per hour