Park Plaza Plastic Surgery - Social Media Manager

Social Media Manager is needed in New York, United States.

Client: Park Plaza Plastic Surgery

Location: New York, NY

Contract: Contract

Job Description

We are seeking a creative and self-motivated Freelance Social Media Manager to grow the online presence of our established plastic surgery practice. This role is ideal for someone passionate about social media and visual storytelling, preferably with experience in the plastic surgery, cosmetic, or medical aesthetics industry.

Requirements

• Previous experience managing social media accounts for a plastic surgery, cosmetic, dermatology, med spa, or aesthetic medical practice is strongly preferred.
• Strong portfolio showcasing social media content, especially short-form video editing and visual storytelling.
• Proficiency with content creation and editing tools such as Adobe Creative Suite, Canva, CapCut, Photoshop, Illustrator, or similar software.
• Experience creating Instagram Reels, TikTok videos, Stories, and other engaging video content.
• Knowledge of social media algorithms, trends, analytics, and best practices.
• Familiarity with Meta Business Suite, Facebook Ads Manager, Hootsuite, Buffer, or other scheduling platforms.
• Understanding of SEO, hashtag strategy, and content optimization.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to work independently, meet deadlines, and bring fresh, creative ideas to the table.

Responsibilities

• Capture and create engaging photo and video content featuring surgical procedures, consultations, patient transformations, and behind-the-scenes moments.
• Develop and execute a strategic social media content calendar across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Edit high-quality short-form videos (Reels, TikToks, Stories, YouTube Shorts) and eye-catching graphics that align with our brand.
• Write compelling captions, educational posts, and patient-focused content that builds trust and encourages engagement.
• Schedule and publish content while maintaining a consistent posting schedule.
• Monitor comments, messages, and audience engagement in a timely and professional manner.
• Track analytics and provide monthly performance reports with recommendations for continued growth.
• Stay current on social media trends, platform updates, and emerging content ideas within the plastic surgery and aesthetics industry.
• Collaborate with the surgeon and office team to develop creative campaigns, highlight patient journeys, and showcase practice expertise.
• Assist with paid social media advertising campaigns and help optimize content for increased reach and conversions.

Preferred Attributes

• Creative, energetic, and highly organized.
• Passionate about aesthetics, beauty, and plastic surgery.
• Comfortable filming in a clinical environment while maintaining professionalism and patient confidentiality.
• A self-starter who can take initiative and consistently generate new content ideas.
• Excited to help build a recognizable brand through authentic, engaging digital storytelling.

Additional Information

Location: New York, NY (Hybrid/On-Site Preferred)

Position Type: Freelance / Part-Time (Paid)

Pay: $54,973.09 - $66,204.16 per year

Work Location: In person

If you’re ready to help showcase life-changing transformations through creative content and strategic marketing, we’d love to hear from you. Please include your resume, portfolio, and links to any social media accounts you’ve managed.