L'Occitane En Provence - TikTok Content & Social Commerce Associate

Social Media Manager is needed in New York, United States.

Client: L’Occitane En Provence

Location: New York, NY

Job Description

L’OCCITANE’s North America PR/Social Team is looking for a TikTok Content & Social Commerce Associate to support and scale the brand’s TikTok social channel presence. This role involves managing the brand’s TikTok Shop, growing the organic channel, and achieving measurable sales through engaging content. The candidate should have extensive knowledge of the social landscape, particularly TikTok, a passion for content strategy and creation, along with the ability to execute and analyze full-scale campaigns.

This role reports to the NA Director of PR, Social & Influencer Marketing and is key to positioning the brand to new customer bases, elevating the brand’s perception, and telling L’OCCITANE’s story through organic social campaigns and strategic tactics to enhance TikTok Shop growth.

Job Responsibilities

Organic TikTok Channel Management

• Own the strategy, planning, and day-to-day management of the brand’s organic TikTok channel.
• Develop and maintain brand TikTok content calendar, ensuring alignment with PR/Influencer + Marketing teams on initiatives and seasonal campaigns.
• Innovate in the social space, identifying trends to grow brand presence and engagement.
• Foster community engagement and monitor channel performance metrics.
• Support UGC content creator strategies in collaboration with PR/Influencer teams.

TikTok Shop Commerce Management

• Support daily operations of the TikTok Shop storefront in partnership with the Director of PR/Social.
• Manage and grow TikTok Shop affiliate and creator programs.
• Develop strategies to increase sales metrics and customer acquisition.
• Collaborate with other marketing teams for maximizing TikTok Shop impact.
• Develop monthly and quarterly reporting on key metrics and trends.

Key Performance Indicators (KPIs)

• Brand Health Metrics, Sales, CPM, engagement, follower growth

Requirements

Education

• Bachelor’s degree completed

Experience & Skills

• 3-5 years of experience in a Social Marketing role with knowledge of TikTok/Shop.
• Experience scaling TikTok Shop channels, particularly in beauty, lifestyle, or fashion.
• Must understand TikTok culture and ecommerce operations.
• Knowledge of beauty trends and consumer purchasing behavior.
• Qualitative and quantitative analytical skills with the ability to forecast KPIs.
• Proficient in Microsoft Office and social media scheduling tools, with a strong foundation in video editing and content creation.
• Strong organizational and project management skills.

What We Offer

• Generous employee discount on L’OCCITANE products.
• Compensation up to $70,000, subject to experience, skills, and location.
• Eligibility for participation in a competitive bonus program.
• Comprehensive benefits package and commitment to a diverse and inclusive workplace.

Additional Information

L’Occitane en Provence is an equal-opportunities employer, seeking diverse candidates and fostering an inclusive environment where all individuals feel respected and valued. Employment may be subject to verification of references and background check.

All interested applicants are encouraged to apply, even if they don’t meet every qualification listed.