Destintation Wagyu - Food Content Creator & Social Growth Manager — Premium Wagyu Brand

Social Media Manager is needed in Los Angeles, United States.

Client: Destintation Wagyu

Location: Los Angeles, United States

Contract: Part-time

Job Description

Destination Wagyu is seeking a creative Social Content Creator to build an organic presence for its e-commerce Wagyu brand. The company sells Japanese A5 and premium Australian Wagyu nationwide from its base in Los Angeles.

The role focuses on developing distinctive, engaging short-form content for TikTok and Instagram that stands out from typical food and steak content. Content may include street interviews, blind taste tests, product comparisons, chef and creator collaborations, cooking experiments, customer reactions, challenges and educational videos.

The successful candidate will be responsible for developing, filming, editing and consistently publishing content. They will also repurpose successful videos for YouTube Shorts and other platforms, analyze performance, test new hooks and formats, and develop variations of concepts that perform well.

The role will involve working with chefs, creators and customers, organizing product giveaways and seeding, and creating content that can be adapted for paid advertising. Managing ad accounts is not required.

This is intended to be a long-term position, with the opportunity to become responsible for Destination Wagyu’s brand voice, content strategy and creative direction.

Requirements

• Demonstrated ability to create engaging short-form videos that attract views, shares and comments.
• A strong portfolio of content personally created or managed, including performance results where possible.
• Ability to independently develop ideas, film and edit content without relying on a large production team.
• Understanding of short-form content strategy, including hooks, trends, formats, testing and audience engagement.
• Ability to analyze content performance and identify why concepts succeeded or underperformed.
• Creativity and originality, with an ability to follow trends without simply copying them.
• Comfort creating content that does not rely on the founder appearing on camera.
• Interest in learning about Wagyu products and communicating product differences accurately.
• Ability to work with chefs, food creators, customers and other collaborators.
• Proactive, hands-on approach to producing content and creating opportunities locally or remotely.
• Los Angeles location is strongly preferred, though exceptional remote candidates may be considered.

Preferred Experience

• Food, steak, restaurant, consumer packaged goods or e-commerce content experience.
• Experience growing social media accounts or producing high-performing or viral videos.
• Affiliate or creator marketing experience, including recruiting creators, product seeding, collaboration negotiations, affiliate links or codes, commission structures, UGC rights and creator-driven revenue.
• Experience creating organic content that was later used successfully in paid advertising.

Compensation and Work Arrangement

• Compensation: approximately $3,000–$4,000 per month, depending on experience and scope.
• Potential performance-based incentives related to affiliate revenue and creator partnerships.
• Flexible employment structure, including freelancer, contractor or part-time arrangements.
• Flexible schedule.
• Work location: Remote; Los Angeles-based candidates are preferred and remote work is also considered.

Application Information

Applicants should submit:

• Five to ten of their best short-form videos.
• A description of their personal contribution to each video.
• Performance metrics where available.
• Examples of accounts they have helped grow.
• Examples of organic content later used successfully for advertising.
• Relevant food, e-commerce, creator or affiliate marketing experience.
• Three video ideas for Destination Wagyu based on reviewing its website and social media accounts.

A generic resume and general statement about being passionate about social media are not requested. Finalists may be asked to complete a paid content test before a long-term decision is made.

Website: DestinationWagyu.com