I’m a versatile brand designer with experience working independently as a freelancer and within in-house teams. My portfolio highlights both playful, exploratory freelance brand projects and structured in-house work where I developed ads, campaigns, and cohesive brand collateral. Across every role, I’ve helped shape visual identities, refine brand systems, and create design assets that stay true to a brand’s voice while keeping them engaging and impactful. I love the process of bringing a brand to life—finding the balance between creativity and strategy to build visuals that feel fresh, intentional, and aligned with audience needs. With every project, my focus is on crafting meaningful, memorable brand experiences that serve a clear purpose and elevate the story behind them.

Rachel Stefan

I’m a versatile brand designer with experience working independently as a freelancer and within in-house teams. My portfolio highlights both playful, exploratory freelance brand projects and structured in-house work where I developed ads, campaigns, and cohesive brand collateral. Across every role, I’ve helped shape visual identities, refine brand systems, and create design assets that stay true to a brand’s voice while keeping them engaging and impactful. I love the process of bringing a brand to life—finding the balance between creativity and strategy to build visuals that feel fresh, intentional, and aligned with audience needs. With every project, my focus is on crafting meaningful, memorable brand experiences that serve a clear purpose and elevate the story behind them.

Available to hire

I’m a versatile brand designer with experience working independently as a freelancer and within in-house teams. My portfolio highlights both playful, exploratory freelance brand projects and structured in-house work where I developed ads, campaigns, and cohesive brand collateral. Across every role, I’ve helped shape visual identities, refine brand systems, and create design assets that stay true to a brand’s voice while keeping them engaging and impactful. I love the process of bringing a brand to life—finding the balance between creativity and strategy to build visuals that feel fresh, intentional, and aligned with audience needs. With every project, my focus is on crafting meaningful, memorable brand experiences that serve a clear purpose and elevate the story behind them.

See more

Work Experience

Graphic Designer / Creative Partner at The Winking Dog Design Co.
April 1, 2021 - April 1, 2021
Built and executed brand identities; redesigned and updated websites and brand image; provided graphic design and illustrations services for all business needs.
Graphic Designer at Intiveo
September 1, 2025 - September 1, 2025
Built and executed a brand refresh; collaborated on campaigns across meta ads and other paid sources; website updates and page layout redesigns; brand owner across the company; video editing for meta ads and company podcast.
Graphic Designer at Harlo Creative Studio
April 1, 2021 - November 19, 2025
Building and executing brand identities; redesigning and updating websites and brand image; social media content creation and strategy for Facebook and Instagram; graphic design and illustrations services for all business needs.
Graphic Designer at Ethical Swag
February 1, 2024 - February 1, 2024
Built and expanded on branding to create a cohesive brand identity; creating compelling collateral for all platforms; assisted with website rebuild working with contractors.

Education

Diploma in Graphic Design and Interactive Media at Toronto Film School
January 1, 2020 - January 1, 2020
Diploma of General Studies at Thompson River University
January 1, 2014 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet