Available to hire
Hi, I’m Rahul Gulati, a passionate and multidisciplinary Brand Specialist who loves weaving creative concepts with data-driven analytics to build compelling and visually appealing brand stories. I thrive in fast-paced environments and enjoy leading cross-functional teams to deliver high-impact design solutions that not only look great but also drive engagement and conversions.
With over 3 years of experience in graphic design, brand strategy, and marketing across various industries including F&B, EdTech, wellness, and non-profits, I bring a results-driven approach and a keen eye for detail to everything I do. Staying updated with the latest trends and technologies keeps me agile and effective, ensuring that I can provide the best outcomes for clients and stakeholders alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Graphic Designer • Part-time at Eskwelabs
August 1, 2023 - June 10, 2024Developed and implemented modern integrated campaigns using automation, increasing engagement by 15%. Led visuals and UX for the new Pathfinder exam, doubling satisfaction within 6 months. Created presentation decks to align with brand goals and facilitated better communication internally and externally. Orchestrated cross-departmental content quality strategies, driving a 25% surge in learner engagement and spearheaded international expansion into Southeast Asian markets to establish the first Thailand student cohort. Worked as Education Innovation Fellow implementing digital assets to increase email newsletter engagement and coordinated with marketing and sales for brand communication, resulting in a 100% bootcamp completion rate and increased brand awareness by 32%. Supported learning programs resulting in 75% better engagement and contributed to SEO improvements through pitch and content creation.
Graphic Design and Branding Intern at Doing Good Studios
July 1, 2023 - October 31, 2023Managed client projects across wellness, food, and lifestyle industries, increasing brand awareness by 35%. Conducted design research on emerging trends to present disruptive designs. Reimagined campaign promotional materials, producing content with 50% increased resonance with client vision. Designed brand playbook to transform brand image for clients, and developed digital and offline experiences assisting brand development and product launches. Created campaign assets matching brand guidelines and enhanced community engagement by 25% through targeted influencer content. Developed strategy resulting in a 30% increase in audience engagement for a specific client campaign.
Graphic Designer, Junior Content Specialist And Junior Art Director at Selena Lael Coaching
November 1, 2021 - April 30, 2023Directed creative quality digital marketing campaigns increasing brand awareness by 62%. Overhauled social media strategy resulting in substantial platform engagement growth across Instagram, Facebook, TikTok, and Twitter. Managed social platforms independently adapting content plans to platform trends, tripling brand visibility and engagement despite competitive landscape. Aligned and refined marketing materials and social content to internal and external stakeholder satisfaction. Developed brand principles and email templates to boost engagement and enable brand collaborations leading to a 10% increase in brand presence.
Junior Marketing Manager, Senior Design Advisor & Graphic Designer at 8by8
July 1, 2021 - April 30, 2023Collaborated with co-founder on paid campaigns, ensuring efficient budget allocation fueling 20% organizational growth. Redesigned brand guidelines, content, and value proposition from scratch generating 40% growth in active campaign participants. Developed engaging visual content across marketing channels adhering to lifecycle marketing, increasing TikTok engagement by 31%. Led impactful anti-hate campaigns increasing awareness significantly on Twitter. Innovated iterative content creation and maintained brand identity, boosting engagement by 48%. Supported brand initiatives and marketing concepts with measurable increases in rally attendance and audience interaction through multiple successful campaigns.
Graphic Designer, Junior 3D Artist And Web Designer at Sterilbio Analytics
January 1, 2022 - December 31, 2022Collaborated on campaign plans and digital marketing strategies boosting lead nurturing 7x across Southeast Asia. Conceptualized user flow prototypes improving conversion rates by 45%. Created and implemented web content infrastructure enhancing brand awareness by 30%. Developed user-friendly mobile-first websites driving a 61% increase in site traffic and expanding new global market opportunities. Designed digital ads aligned with brand image increasing awareness by 32%, and revamped brand experience including logo redesign elevating audience engagement by 30%.
Contract Graphic Designer And Illustrator at Hope Worldwide Bay Area Chapter
April 1, 2022 - July 31, 2022Collaborated with communications director to execute effective advertisement strategies increasing brand engagement by nearly 20%. Revamped graphic style across touchpoints resulting in a dramatic 140% increase in event attendance. Designed promotional collateral tailored to market trends and consumer behavior, boosting website visitors by 60%. Developed raster graphics improving customer experience and increasing brand awareness post-campaign by 15%.
Junior Digital Marketing Manager, Graphic Designer And Junior Art Director at JuneB In The Sun
September 1, 2021 - May 31, 2022Streamlined visual asset design for events increasing attendance by 50%. Managed high-quality content and campaign tracking independently, boosting event attendance by 175%. Coordinated complex projects with external companies through social media campaigns and strategies, enhancing brand presence and engagement significantly. Developed consistent visual identity, increasing brand awareness by 42%, and crafted innovative logo design driving a 28% increase in product messaging impact.
Graphic Design Apprenticeship at Mutts n Mittens
July 1, 2021 - July 31, 2021Collaborated on dynamic brand strategies increasing Instagram followers by 25% and website traffic by 15% in one month. Engaged with volunteers and clients more effectively by 22%, boosting animal rehabilitation by 35%. Executed diverse marketing design content including layouts, photo editing, and animations, contributing to seamless design workflows and business goal achievement.
Graphic Designer at Eskwela Labs
August 1, 2025 - August 4, 2025Worked part-time remotely in the Ed Tech industry, developing and implementing integrated campaigns that increased company engagement by 15%. Led the development and execution of visuals and user experience for a new exam pathfinder, amplifying brand voice and doubling satisfaction within 6 months. Orchestrated cross-departmental content quality strategies, driving a 25% surge in learner engagement through targeted digital campaigns. Spearheaded international expansion initiatives into Southeast Asian markets and secured executive buy-in for the first Thailand student cohort.
Branding Studio Graphic Design and Branding Intern at Doing Good Studios
October 1, 2023 - August 4, 2025Managed complex client projects with high-performance teams across wellness, food, and lifestyle sectors, resulting in a 35% increase in brand awareness for 20 clients in 3 months. Re-imagined campaign promotional materials boosting client resonance by 50%. Played a pivotal role in agency outputs, designing brand playbooks, and crafting campaign assets for print production and presentations. Shortlisted brand advocates and researched emerging platforms enhancing community engagement by 25%. Developed measurable digital experience strategies and visual identities increasing brand engagement by 30%. Conducted competitor analysis and mentoring junior designers.
Wellness Industry Graphic Designer, Junior Digital Marketing Specialist and Junior Art Director at Selena Lael Coaching
April 1, 2023 - August 4, 2025Provided creative direction of high-quality digital products enhancing brand awareness 62% in 7 months, revolutionized social strategy increasing engagement on Instagram by 90%, Facebook by 56%, TikTok by 12.8%, and Twitter by 10% over 16 months. Managed social platforms with content roadmaps, improving content sharing and click-through rates. Integrated personal branding strategies increasing brand presence by 10% using results-driven approaches.
Junior Marketing Manager, Senior Design Advisor & Graphic Designer at 8by8
April 1, 2023 - August 4, 2025Collaborated with founders to develop high-frequency paid campaigns increasing organizational growth by 20% in 7 months. Re-imagined brand guidelines and social copy enhancing active campaign participants by 40%. Innovated engaging visual content for multiple marketing channels, increasing TikTok engagement by 31% in 2 months. Boosted awareness for #StopAsianHate and related campaigns with millions of views. Coordinated content marketing concepts increasing anti-hate rally attendance by 56%. Launched five major campaigns elevating brand visibility by 25%.
Pharmaceutical Industry Graphic Designer, Junior Marketing Associate, Junior 3D Artist and Web Designer at Sterilbio Analytics
December 1, 2022 - August 4, 2025Collaborated with multicultural teams on campaign plans through A/B testing and data visualization nurturing 7x more leads. Developed user flow prototypes improving conversion rates by 45% in 6 weeks. Created and implemented web content data infrastructure, increasing brand awareness 30%. Crafted multi-channel personalized strategies improving funnel conversion and acquisition. Revamped brand experience and visuals increasing audience engagement 30%.
Contract Graphic Designer and Illustrator at Hope Worldwide Bay Area Chapter
July 1, 2022 - August 4, 2025Worked closely with Director of Communications to enable effective campaign executions resulting in 19.6% increase in brand engagement. Revamped graphics style increasing physical event attendance by 140%. Tailored promotional collateral resulting in a 60% increase in website visitors. Monitored campaign ideation enhancing fundraising efforts and boosting customer experience, increasing brand awareness by 15%.
Junior Digital Marketing Manager, Graphic Designer and Junior Art Director at JuneB In The Sun
May 1, 2022 - August 4, 2025Streamlined design of visual assets boosting event attendance by 50%. Oversaw content production improving event attendance by 175%. Facilitated complex projects for collaborations across five external B2C companies. Synthesized customer trends producing significant ROI and increasing social presence by up to 50% on Instagram and 30% on Twitter. Facilitated creative processes resulting in a 42% rise in brand awareness with innovative logo designs increasing product messaging impact by 28%.
Graphic Design Apprenticeship at Mutts n Mittens
July 1, 2021 - August 4, 2025Collaborated with design lead to refine dynamic brand strategies, boosting Instagram followers by 25% and site traffic by 15% in 1 month. Leveraged real-time data to engage volunteers and clients increasing animal rehabilitation rate by 35%. Executed diverse content tasks supporting seamless design processes that helped drive business goals.
Education
Foundation in Communication Design at The One Academy, Malaysia
June 1, 2024 - May 31, 2025Graphic Design Specialization at CalArts, California
July 1, 2022 - August 31, 2022Bachelor of Arts With Honours in Advertising, Media & Visual Communication at Coventry University, UK Singapore
June 1, 2019 - October 31, 2021Digital Ad Expert Certification at Aleph Group Inc.
May 1, 2023 - May 31, 2023Reporting Campaign Course Certification at Aleph Group Inc.
May 1, 2023 - May 31, 2023Introduction to Programmatic Advertising Certification at Aleph Group Inc.
May 1, 2023 - May 31, 2023TikTok Budgeting Certification at Aleph Group Inc.
May 1, 2023 - May 31, 2023UX Fundamentals Milestone Certification at OpenBootcamp
April 1, 2023 - April 30, 2023YouTube Content Design Certification at Lectera
April 1, 2023 - April 30, 2023Accenture User Experience Certification at Accenture
March 1, 2023 - March 31, 2023Copywriting for Conversions Certification at ASEAN Online Education (AEO)
March 1, 2023 - March 31, 2023UX Design Cycle Milestone Certification at OpenBootcamp
March 1, 2023 - March 31, 2023Storytelling for Businesses Certification at Lectera
February 1, 2023 - February 28, 2023HubSpot inbound Marketing Certification at HubSpot
February 1, 2023 - February 28, 2023Youtube Marketing Certification at Lectera
February 1, 2023 - February 28, 2023HubSpot Email Marketing Certification at HubSpot
March 1, 2023 - March 31, 2023HubSpot Social Media Marketing Certification at HubSpot
February 1, 2023 - February 28, 2023Mini MBA in Leadership at European Institute of Leadership & Management
March 1, 2023 - March 31, 2023Fundamentals of Creative Analysis at Motion
December 1, 2023 - December 31, 2023Generative AI Fundamentals at Google
December 1, 2023 - December 31, 2023Introduction to Generative AI at Google
December 1, 2023 - December 31, 2023Introduction to Large Language Models at Google
December 1, 2023 - December 31, 2023Introduction to Responsible AI at Google
December 1, 2023 - December 31, 2023Foundation in Communication Design at The One Academy, Malaysia
June 1, 2024 - May 31, 2025Graphic Design Specialization at CalArts, California
July 1, 2022 - August 31, 2022Bachelor of Arts With Honours in Advertising, Media & Visual Communication at Coventry University, UK
June 1, 2019 - October 31, 2021Fundamentals of Creative Analysis at Motion
December 1, 2023 - December 31, 2023Generative AI Fundamentals at Google
December 1, 2023 - December 31, 2023Introduction to Generative AI at Google
December 1, 2023 - December 31, 2023Introduction to Large Language Models at Google
December 1, 2023 - December 31, 2023Introduction to Responsible AI at Google
December 1, 2023 - December 31, 2023Digital Ad Expert Certification at Aleph Group Inc.
May 1, 2023 - May 31, 2023Reporting Campaign Course Certification at Aleph Group Inc.
May 1, 2023 - May 31, 2023Introduction to Programmatic Advertising Certification at Aleph Group Inc.
May 1, 2023 - May 31, 2023TikTok Budgeting Certification at Aleph Group Inc.
May 1, 2023 - May 31, 2023UX Fundamentals Milestone Certification at OpenBootcamp
April 1, 2023 - April 30, 2023YouTube Content Design Certification at Lectera
April 1, 2023 - April 30, 2023Accenture User Experience Certification at Accenture
March 1, 2023 - March 31, 2023Copywriting for Conversions Certification at ASEAN Online Education (AEO)
March 1, 2023 - March 31, 2023UX Design Cycle Milestone Certification at OpenBootcamp
March 1, 2023 - March 31, 2023Storytelling for Businesses Certification at Lectera
February 1, 2023 - February 28, 2023HubSpot inbound Marketing Certification at HubSpot
February 1, 2023 - February 28, 2023Youtube Marketing Certification at Lectera
February 1, 2023 - February 28, 2023HubSpot Email Marketing Certification at HubSpot
March 1, 2023 - March 31, 2023HubSpot Social Media Marketing Certification at HubSpot
February 1, 2023 - February 28, 2023Mini MBA in Leadership at European Institute of Leadership & Management
March 1, 2023 - March 31, 2023Foundation in Communication Design at The One Academy, Malaysia
June 1, 2024 - May 31, 2025Graphic Design Specialization at CalArts, California
July 1, 2022 - August 31, 2022Bachelor of Arts With Honours in Advertising, Media & Visual Communication at Coventry University, UK
June 1, 2019 - October 31, 2021Foundation in Communication Design at The One Academy, Malaysia
June 1, 2024 - May 1, 2025Graphic Design Specialization at CalArts, California
July 1, 2022 - August 1, 2022Bachelor of Arts With Honours in Advertising, Media & Visual Communication at Coventry University, UK Singapore
June 1, 2019 - October 1, 2021Qualifications
Fundamentals of Creative Analysis
December 1, 2023 - December 31, 2023Generative AI Fundamentals
December 1, 2023 - December 31, 2023Introduction to Generative AI
December 1, 2023 - December 31, 2023Introduction to Large Language Models
December 1, 2023 - December 31, 2023Introduction to Responsible AI
December 1, 2023 - December 31, 2023Digital Ad Expert Certification
May 1, 2023 - May 31, 2023Reporting Campaign Course Certification
May 1, 2023 - May 31, 2023Introduction to Programmatic Advertising Certification
May 1, 2023 - May 31, 2023TikTok Budgeting Certification
May 1, 2023 - May 31, 2023UX Fundamentals Milestone Certification
April 1, 2023 - April 30, 2023YouTube Content Design Certification
April 1, 2023 - April 30, 2023Accenture User Experience Certification
March 1, 2023 - March 31, 2023Copywriting for Conversions Certification
March 1, 2023 - March 31, 2023UX Design Cycle Milestone Certification
March 1, 2023 - March 31, 2023Storytelling for Businesses Certification
February 1, 2023 - February 28, 2023HubSpot inbound Marketing Certification
February 1, 2023 - February 28, 2023Youtube Marketing Certification
February 1, 2023 - February 28, 2023HubSpot Email Marketing Certification
March 1, 2023 - March 31, 2023HubSpot Social Media Marketing Certification
February 1, 2023 - February 28, 2023Mini MBA in Leadership
March 1, 2023 - March 31, 2023Fundamentals of Creative Analysis
December 1, 2023 - August 4, 2025Motion Generative AI Fundamentals
December 1, 2023 - August 4, 2025Google Introduction to Generative AI
December 1, 2023 - August 4, 2025Google Introduction to Large Language Models
December 1, 2023 - August 4, 2025Google Introduction to Responsible AI
December 1, 2023 - August 4, 2025Google Digital Ad Expert Certification
May 1, 2023 - August 4, 2025Aleph Group Inc. Reporting Campaign Course Certification
May 1, 2023 - August 4, 2025Aleph Group Inc. Introduction to Programmatic Advertising Certification
May 1, 2023 - August 4, 2025Aleph Group Inc. TikTok Budgeting Certification
May 1, 2023 - August 4, 2025UX Fundamentals Milestone Certification
April 1, 2023 - August 4, 2025Open Bootcamp YouTube Content Design Certification
April 1, 2023 - August 4, 2025Lectera Accenture User Experience Certification
March 1, 2023 - August 4, 2025Accenture Copywriting for Conversions Certification
March 1, 2023 - August 4, 2025ASEAN Online Education (AEO) UX Design Cycle Milestone Certification
March 1, 2023 - August 4, 2025Open Bootcamp Storytelling for Businesses Certification
February 1, 2023 - August 4, 2025Lectera HubSpot inbound Marketing Certification
February 1, 2023 - August 4, 2025HubSpot YouTube Marketing Certification
February 1, 2023 - August 4, 2025Lectera HubSpot Email Marketing Certification
March 1, 2023 - August 4, 2025HubSpot HubSpot Social Media Marketing Certification
February 1, 2023 - August 4, 2025Industry Experience
Education, Non-Profit Organization, Media & Entertainment, Healthcare, Professional Services, Consumer Goods, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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