Available to hire
Hi, I’m Riya Mehtariyamehta, a web developer and data analyst based in London, with a knack for turning raw data into actionable insights and building responsive, user-friendly web applications. I enjoy optimizing performance, ensuring reporting accuracy, and collaborating with product teams to drive growth.
With hands-on experience across SQL, Python, Power BI, JavaScript, WordPress, and cloud analytics tools, I deliver scalable data pipelines, reliable dashboards, and engaging interfaces that help companies make informed decisions.
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
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Expert
Expert
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Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Gujarati
Fluent
Work Experience
Website Administrator at Moracle Foundation
October 1, 2025 - February 1, 2026Analyzed website traffic and user behavior to support content and engagement improvements. Generated performance reports using analytics tools and presented insights to stakeholders. Maintained structured content databases and improved data accuracy across platforms.
Full Stack Developer at Freelancer
February 1, 2025 - October 1, 2025Developed, maintained, and supported modern websites using WordPress (custom themes, ACF, Gutenberg) and Laravel, focusing on performance, accessibility, and responsiveness. Built internal tools and services that support search, automation, and content delivery across multiple digital projects. Contributed to AI-powered features and API integrations using OpenAI, Claude, and vector databases. Collaborated with designers to deliver pixel-perfect front-end experiences with JavaScript, Vue.js, or Alpine.js. Wrote clean, modular code and followed best practices using Git, Docker, Tailwind, and Vite.
Web Developer at Pranic Evolutions Inc, London, United Kingdom
February 1, 2024 - February 1, 2025Modernized existing web applications using JavaScript and Bootstrap, improving functionality and aesthetics, resulting in increased user engagement. Refactored legacy code for maintainability and device responsiveness. Worked in a Git-based Agile environment. Improved accessibility to WCAG 2.1; improved SEO performance by 25% in six months. Added multilingual support.
Software Developer Intern at Rah-berth The Advisor Croydon, London
November 1, 2023 - January 1, 2024Developed and optimized iOS applications using Swift, SwiftUI, and UIKit. Implemented unit and UI tests with XCTest, increasing code reliability. Integrated RESTful APIs for data synchronization. Followed MVVM and contributed to App Store deployment.
Web Developer at KERYAR Gujarat, India
October 1, 2018 - August 1, 2021Designed and managed over 15 client websites using Bootstrap, HTML5, CSS3, and WordPress, ensuring responsiveness and cross-browser compatibility. Developed and deployed custom RESTful APIs in Python to provide dynamic content delivery and complete reporting dashboards. Built systems for conversion tracking, workflow management, and performance monitoring, which increased operational efficiency by 40%. Improved website loading times by 3x through script optimization, asset compression, and caching. Created CMS-integrated solutions for marketing teams, boosting client conversion rates and user engagement. Collaborated with cross-functional teams to align with client objectives, achieving a 95% customer satisfaction rate.
Data Analyst at NovaIQ Analytics
September 1, 2024 - PresentWrote complex SQL queries, built automated ETL workflows in Python, and developed Power BI dashboards to monitor KPIs such as MRR, churn, CAC, and LTV. Performed cohort retention and onboarding funnel analysis and cleaned data to improve reporting accuracy for executives.
Web Developer at Pranic Evolutions Inc
November 1, 2023 - August 1, 2024Modernized web applications using JavaScript and Bootstrap; improved maintainability and responsiveness; reduced page load times; collaborated in Git-based Agile sprints; improved accessibility to WCAG 2.1 standards and boosted organic traffic via SEO improvements.
Web Developer at KERYAR
October 1, 2018 - August 1, 2021Designed and managed 15+ client websites using Bootstrap, HTML5, CSS3, and WordPress; developed RESTful APIs; implemented systems for conversion tracking and workflow monitoring, increasing operational efficiency by 40% and improving page load times by 3x.
Data Analyst at NovaIQ Analytics (Startup)
September 1, 2024 - PresentWrote complex SQL queries using CTEs, window functions, and multi-table joins to analyse subscription renewals, failed payments, and user activity data from PostgreSQL databases containing 500K+ transaction records. Built automated ETL workflows using Python (Pandas,Requests, SQLAlchemy) to extract marketing and product usage data from HubSpot, Stripe, and Google Analytics APIs into reporting tables for daily KPI monitoring. Developed Power BI dashboards with DAX measures and drill-through reports to track MRR, churn rate, CAC, LTV, funnel conversion, and campaign attribution across multiple acquisition channels. Performed cohort retention and funnel analysis on user onboarding flows, identifying a 27% drop-off during account verification and helping product teams optimise the signup process. Validated and cleaned inconsistent CRM and transactional datasets by handling duplicate records, null values, schema mismatches, and timezone inconsistencies, improving reporting accuracy for exec
Education
Master's Degree, Software Engineering at University of West London, United Kingdom
February 1, 2022 - November 1, 2023Bachelor of Engineering, Computer Engineering at Gujarat Technological University (GTU), India
August 1, 2012 - August 1, 2016Master's Degree in Software Engineering at University of West London
February 1, 2022 - November 1, 2023Bachelor of Engineering in Computer Engineering at Gujarat Technological University
August 1, 2012 - August 1, 2016Master's Degree, Software Engineering at University of West London
February 1, 2022 - November 1, 2023Bachelor of Engineering, Computer Engineering at Gujarat Technological University
August 1, 2012 - August 1, 2016Master's Degree, Software Engineering at University of West London
February 1, 2022 - November 1, 2023Bachelor of Engineering, Computer Engineering at Gujarat Technological University
August 1, 2012 - August 1, 2016Qualifications
Industry Experience
Software & Internet, Computers & Electronics, Professional Services, Non-Profit Organization, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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