RL

Robin Li

Available to hire

js), CMS platforms (WordPress, Sanity, Contentful, Drupal), modern tools (Webpack, Vite), API integrations, CRM management, and database optimization to deliver scalable, high-performance web solutions that drive…

About

Hi, I’m Robin, experienced Full Stack Developer with over 15 years in fast-paced digital agencies, bringing a can-do spirit and deep expertise in responsive design, cross-browser compatibility, SEO, full-stack development (HTML5, CSS3, JavaScript, TypeScript, React.js, PHP, Node.js), CMS platforms (WordPress, Sanity, Contentful, Drupal), modern tools (Webpack, Vite), API integrations, CRM management, and database optimization to deliver scalable, high-performance web solutions that drive business success.

  • 14 years' experience
  • Joined July 2025

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Real Estate & Construction
  • Government
  • Retail

Work experience· 7 roles

Project Lead Developer · ApparentOct 2023 – Jul 2025 · 1 yr 10 mos

Developed new website components and blocks on Sanity CMS integrating custom post types with Next.js; maintained ongoing websites and updated CMS versions. Created an innovative React JS store locator plugin using Vite. Worked with Contentful CMS and Gatsby to develop and maintain website content, including migrating from WordPress to Gatsby. Designed custom WordPress themes and plugins, leading strategy alignment and improving service delivery through intuitive backend systems and custom plugins.

Project Lead Developer · Canvas GroupOct 2023 – Present · 3 yrs 2 mos

Led the development of platform projects using React 18, Next.js, and Vue.js. Built a Next.js frontend CRM system integrating with Laravel CMS via REST APIs. Developed a modular tip system with Vue/Nuxt, Firebase authentication, real-time data, and Stripe payment processing. Implemented Next.js and Sanity CMS frontend solutions with advanced animation, SEO optimization, and responsive design. Developed themes and modules for Drupal CMS enhancing content organization and accessibility. Delivered high-performance WordPress sites with custom themes, plugins, and real-time property API integrations.

Lead Developer · Swell Design GroupOct 2021 – Jul 2025 · 3 yrs 10 mos

Held a leadership role leading development efforts.

Senior Full Stack Developer · District GroupJul 2020 – Jul 2025 · 5 yrs 1 mo
Senior Full Stack Developer · Eyedentity Design GroupDec 2017 – Jul 2025 · 7 yrs 8 mos
Senior Full Stack Web Developer · Next MediaJun 2017 – Jul 2025 · 8 yrs 2 mos
Web Developer · Evolve Creative Digital AgentMay 2012 – Jul 2025 · 13 yrs 3 mos

Education

Masters of Information Technology · University of New South Wales2007 – 2009

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