Beauty Spell

Beauty Spell, it is a skincare and beauty brand created as a school project in college. The concept treats beauty like magic-something that can transform, improve, and enhance a person and their skin.

The logo uses the letter “U” in “Beauty” as a potion-like magical symbol, representing skincare, transformation, and charm. The identity combines playful femininity, soft beauty aesthetics, and magical elements to create a youthful and memorable brand.