Strategic technology leader specializing in custom web development and digital transformation for enterprise clients. With over 11 years at YAS Global, I have progressed from hands-on coding to leading global delivery as Vice President of Client Technology Services. I bring a unique blend of technical depth and client-facing strategy, enabling organizations to scale their digital presence, improve performance, and drive business outcomes. My approach is grounded in performance optimization, cross-functional collaboration, and a deep understanding of CMS platforms and scalable architecture. Career Highlights From Full Stack Web Developer to VP at YAS Global My career began with building high-impact e-commerce sites and microsites for U.S. startups and global events. Over the years, I took on increasing responsibilities—leading teams, managing client accounts, and directing full project lifecycles. At YAS Global, I helped transform the firm into a trusted partner for global enterprises. Some of my standout engagements include: - Sage Intacct (San Jose): Led a full Drupal migration and template development that improved page creation speed by 70% and load times by 60-70%. - Yugabyte (Sunnyvale): Consolidated platforms, redesigned UX, and lifted mobile performance scores by 65%. - InCountry (Wilmington): Rebuilt multi-language WordPress site, improving global engagement and form conversion tracking integrated with Salesforce. - Anyscale (San Francisco): Delivered a modern, high-speed frontend using Next.js and Contentful, with custom UX and pricing tools. - PubNub (San Francisco): Scaled a content platform using headless CMS, slashing page load time by 70% and accelerating content creation. Each project required not only technical execution but also vision, communication, and an agile response to client needs—skills that I continue to develop in my leadership role. Core Competencies - Web & Application Development (Next.js, React, PHP, Node.js) - CMS Architecture (WordPress, Drupal, Contentful, ContentStack) - Web Performance Optimization (Core Web Vitals, Lazy Loading) - E-commerce Solutions (WooCommerce, Shopify) - API Integration (GA, GTM, Segment, Salesforce, YouTube) - SEO & Analytics Strategy (GA4, GTM, HubSpot) - Client Engagement & Project Leadership - Cross-Functional Team Management - Business Strategy & Technical Consultation - Scalable Architecture & Infrastructure Planning

Sami Ahmed Siddiqui

PRO

Strategic technology leader specializing in custom web development and digital transformation for enterprise clients. With over 11 years at YAS Global, I have progressed from hands-on coding to leading global delivery as Vice President of Client Technology Services. I bring a unique blend of technical depth and client-facing strategy, enabling organizations to scale their digital presence, improve performance, and drive business outcomes. My approach is grounded in performance optimization, cross-functional collaboration, and a deep understanding of CMS platforms and scalable architecture. Career Highlights From Full Stack Web Developer to VP at YAS Global My career began with building high-impact e-commerce sites and microsites for U.S. startups and global events. Over the years, I took on increasing responsibilities—leading teams, managing client accounts, and directing full project lifecycles. At YAS Global, I helped transform the firm into a trusted partner for global enterprises. Some of my standout engagements include: - Sage Intacct (San Jose): Led a full Drupal migration and template development that improved page creation speed by 70% and load times by 60-70%. - Yugabyte (Sunnyvale): Consolidated platforms, redesigned UX, and lifted mobile performance scores by 65%. - InCountry (Wilmington): Rebuilt multi-language WordPress site, improving global engagement and form conversion tracking integrated with Salesforce. - Anyscale (San Francisco): Delivered a modern, high-speed frontend using Next.js and Contentful, with custom UX and pricing tools. - PubNub (San Francisco): Scaled a content platform using headless CMS, slashing page load time by 70% and accelerating content creation. Each project required not only technical execution but also vision, communication, and an agile response to client needs—skills that I continue to develop in my leadership role. Core Competencies - Web & Application Development (Next.js, React, PHP, Node.js) - CMS Architecture (WordPress, Drupal, Contentful, ContentStack) - Web Performance Optimization (Core Web Vitals, Lazy Loading) - E-commerce Solutions (WooCommerce, Shopify) - API Integration (GA, GTM, Segment, Salesforce, YouTube) - SEO & Analytics Strategy (GA4, GTM, HubSpot) - Client Engagement & Project Leadership - Cross-Functional Team Management - Business Strategy & Technical Consultation - Scalable Architecture & Infrastructure Planning

Available to hire

Strategic technology leader specializing in custom web development and digital transformation for enterprise clients. With over 11 years at YAS Global, I have progressed from hands-on coding to leading global delivery as Vice President of Client Technology Services.

I bring a unique blend of technical depth and client-facing strategy, enabling organizations to scale their digital presence, improve performance, and drive business outcomes.

My approach is grounded in performance optimization, cross-functional collaboration, and a deep understanding of CMS platforms and scalable architecture.

Career Highlights
From Full Stack Web Developer to VP at YAS Global

My career began with building high-impact e-commerce sites and microsites for U.S. startups and global events. Over the years, I took on increasing responsibilities—leading teams, managing client accounts, and directing full project lifecycles.

At YAS Global, I helped transform the firm into a trusted partner for global enterprises.

Some of my standout engagements include:

  • Sage Intacct (San Jose): Led a full Drupal migration and template development that improved page creation speed by 70% and load times by 60-70%.
  • Yugabyte (Sunnyvale): Consolidated platforms, redesigned UX, and lifted mobile performance scores by 65%.
  • InCountry (Wilmington): Rebuilt multi-language WordPress site, improving global engagement and form conversion tracking integrated with Salesforce.
  • Anyscale (San Francisco): Delivered a modern, high-speed frontend using Next.js and Contentful, with custom UX and pricing tools.
  • PubNub (San Francisco): Scaled a content platform using headless CMS, slashing page load time by 70% and accelerating content creation.

Each project required not only technical execution but also vision, communication, and an agile response to client needs—skills that I continue to develop in my leadership role.

Core Competencies

  • Web & Application Development (Next.js, React, PHP, Node.js)
  • CMS Architecture (WordPress, Drupal, Contentful, ContentStack)
  • Web Performance Optimization (Core Web Vitals, Lazy Loading)
  • E-commerce Solutions (WooCommerce, Shopify)
  • API Integration (GA, GTM, Segment, Salesforce, YouTube)
  • SEO & Analytics Strategy (GA4, GTM, HubSpot)
  • Client Engagement & Project Leadership
  • Cross-Functional Team Management
  • Business Strategy & Technical Consultation
  • Scalable Architecture & Infrastructure Planning
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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Language

English
Advanced
Urdu
Fluent
Spanish; Castilian
Intermediate

Work Experience

Vice President of Client Technology Services at YAS Global
January 1, 2020 - December 31, 2019
Web development executive leading global delivery of custom CMS development, e-commerce platforms, and scalable architecture for U.S.-based enterprise clients. Drives strategy, execution, and innovation across full project lifecycles to enhance SEO, site speed, and user experience (UX).
Full Stack Web Developer at YAS Global
September 1, 2014 - December 31, 2016
● Oversaw full project lifecycles from client communication to delivery and post-launch support. ● Translated project milestones into actionable tasks, assigned work based on team members’ strengths. ● Scaled the internal development team in response to growing client demand. ● Acted as the primary technical liaison between clients and internal teams.
Full Stack Web Developer at YAS Global
September 1, 2014 - December 31, 2016
● Developed a custom e-commerce platform for a U.S.-based apparel startup, integrating payment gateways and optimizing for mobile responsiveness to support early-stage growth. ● Customized front-end interfaces (UI) and improved user experience (UX) for an online travel company, enhancing booking flow and visual design across devices. ● Delivered rapid-turnaround microsites and event-specific subdomains for LaunchGen, supporting high-profile conferences such as NEC2015, a UNDP Conference, with scalable, on-demand web infrastructure

Education

Master of Engineering - MEng at NED University of Engineering and Technology
September 1, 2015 - April 30, 2018
Bachelor of Engineering (B.E.) at Usman Institute Of Technology
September 1, 2010 - June 30, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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