Hi, I'm Salman Ali Shahzad, a passionate professional with extensive experience in strategic marketing, business development, and project management. Over the years, I've successfully led teams in procuring goods, managing imports, and executing seamless marketing campaigns that have significantly boosted sales and brand awareness. I enjoy leveraging my skills to develop innovative solutions and create valuable relationships that drive business growth. I have a diverse background, having worked as a CEO in the trading sector and as a freelance digital marketer and developer. My education from prestigious institutions like the Australian National University and Royal Holloway University of London has equipped me with a solid foundation in business administration and management. I'm always eager to take on new challenges and bring a strategic perspective to any project I undertake.

Salman Ali Shahzad

Hi, I'm Salman Ali Shahzad, a passionate professional with extensive experience in strategic marketing, business development, and project management. Over the years, I've successfully led teams in procuring goods, managing imports, and executing seamless marketing campaigns that have significantly boosted sales and brand awareness. I enjoy leveraging my skills to develop innovative solutions and create valuable relationships that drive business growth. I have a diverse background, having worked as a CEO in the trading sector and as a freelance digital marketer and developer. My education from prestigious institutions like the Australian National University and Royal Holloway University of London has equipped me with a solid foundation in business administration and management. I'm always eager to take on new challenges and bring a strategic perspective to any project I undertake.

Available to hire

Hi, I’m Salman Ali Shahzad, a passionate professional with extensive experience in strategic marketing, business development, and project management. Over the years, I’ve successfully led teams in procuring goods, managing imports, and executing seamless marketing campaigns that have significantly boosted sales and brand awareness. I enjoy leveraging my skills to develop innovative solutions and create valuable relationships that drive business growth.

I have a diverse background, having worked as a CEO in the trading sector and as a freelance digital marketer and developer. My education from prestigious institutions like the Australian National University and Royal Holloway University of London has equipped me with a solid foundation in business administration and management. I’m always eager to take on new challenges and bring a strategic perspective to any project I undertake.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Advanced
Urdu
Advanced

Work Experience

CEO/ Import/ Procurement Manager at Elite Marketing Associates
May 31, 2025 - July 17, 2025
Managed end-to-end procurement process including sourcing, vendor selection, negotiation, and purchasing. Oversaw import activities ensuring timely delivery of shipments while developing and maintaining supplier relationships. Negotiated contracts and ensured compliance with international trade regulations. Coordinated with customs brokers and handled inventory planning. Led procurement teams and implemented strategies resulting in a 50% sales growth in the first year. Planned and executed corporate branding and marketing strategies including organizing participation in multiple international expos and events.
Project Manager/Director – Freelance at Musings Solutions
April 30, 2025 - July 17, 2025
Planned, executed, and delivered IT projects on time, within scope and budget. Defined project scopes, goals, deliverables, and managed resource allocation and risk assessments. Coordinated cross-functional teams and managed project budgets. Maintained client communication and built strong client relationships. Ensured deliverables met quality standards and business objectives. Used project management tools like Jira, Trello, and Asana for tracking project progress.
Development & Marketing Lead - Remote at Guru Marketing INC- Canada
June 30, 2025 - July 17, 2025
Led full lifecycle of web and application development projects. Defined technical architecture and collaborated with UI/UX designers. Managed and mentored development teams and supervised quality assurance. Executed digital marketing strategies including SEO, PPC, social media and email marketing. Monitored campaign performance using analytics tools and managed marketing automation platforms. Conducted market analysis and ensured alignment between development and marketing teams.
Freelance Digital Marketeer and Developer at Upwork
September 1, 2023 - Present
Delivered multiple projects as a top-rated digital marketer and developer. Specialized in full stack development, Wordpress, Shopify, Hubspot, and other platforms. Accumulated over 3,000 hours worked with significant earnings, ranking in the top 3% of freelancers on Upwork.
International Marketing Intern at Frameskin, Australia
December 31, 2015 - July 17, 2025
Conducted market research and analysis including PEST and SWOT for multiple countries. Contributed to the successful export of products to the US market by analyzing marketing, communication, and distribution strategies.
Project Head at Guven School System
June 30, 2014 - July 17, 2025
Strategized and managed marketing operations for Montessori education. Organized events on child psychology with significant attendance. Facilitated communication with American Montessori Society for affiliation and managed recruitment of staff and teachers through HR firms.
Management Trainee Officer at Elite Marketing Associate
May 31, 2014 - July 17, 2025
Handled ERP and team sales targets. Maintained corporate client portfolios and arranged client meetings both locally and internationally.
Founder and Production Manager at Youth Affair Magazine
February 28, 2013 - July 17, 2025
Founded Pakistan's only student magazine. Managed sponsorship sourcing, distribution to over 60 institutions, hiring and team organization, and media coordination with official partner FM 91.

Education

Masters of Management at Australian National University (ANU)
February 1, 2015 - December 31, 2015
Bsc. (Hons) Business administration at Royal Holloway, University of London
September 1, 2010 - September 30, 2013
General Certificate of Education, Advanced Level at Lahore Grammar School
September 1, 2007 - September 30, 2009
General Certificate of Education, Ordinary Level at Lahore Grammar School
September 1, 2005 - September 30, 2007

Qualifications

Programming for Everybody
January 11, 2030 - July 17, 2025
Information Security: Context and Introduction
January 11, 2030 - July 17, 2025
Brand Management: Aligning Business, Brand and Behavior
January 11, 2030 - July 17, 2025
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
January 11, 2030 - July 17, 2025
Marketing in a Digital World
January 11, 2030 - July 17, 2025
A-Z Digital Marketing
January 11, 2030 - July 17, 2025
A-Z Wordpress
January 11, 2030 - July 17, 2025

Industry Experience

Wholesale & Distribution, Software & Internet, Education, Agriculture & Mining