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❄️ Frozen Globes – Award Illustration & Lettering for Up Here Business

Scott Mooney Illustration
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Client: Up Here Business Magazine
Category: Event Branding | Editorial Illustration | Illustrated Lettering

📝 Project Overview
“Frozen Globes” was commissioned by Up Here Business, a publication spotlighting innovation and leadership in Canada’s North. The goal was to create a dramatic, illustrated image to promote their new awards event — one that would echo the prestige of the Golden Globes while visually grounding it in the Arctic North.

🌌 The Challenge
The brief called for an image that would feel iconic and celebratory, with hand-crafted elements to make the awards feel unique to the region. I proposed a high-concept scene: a glowing, icy globe perched atop a glacier, lit from within like a beacon — with bold illustrated lettering made from glacial shards calving into the frigid water below.

🎨 My Role & Solution
I designed the image to feel cinematic: a nighttime scene framed by aurora-like light waves that form the script lettering “First Annual.” The centerpiece is the “frozen globe” itself — modeled after award statuettes but crafted in translucent ice, with Northern Canada illuminated. The typography was hand-illustrated directly into the landscape, as fractured glacier chunks spelling out Frozen Globes. I used Photoshop to enhance the glow, add subtle reflections and water ripples, and tie the elements into a cohesive, immersive composition.

🏆 Results & Outcomes
The illustration was enthusiastically received by the editorial and event teams, and became the signature visual for the Frozen Globes campaign — setting the tone for the awards’ identity in their inaugural year.

💡 Why It Matters
This piece showcases a unique skill set I offer: illustrated lettering — the ability to integrate type and image in a way that enhances both. Whether for comics, event branding, or editorial features, it creates an immersive, storytelling-driven message that feels handcrafted and unforgettable. #logo #graphicdesigner #designer #illustrator