Available to hire
Hi, I’m Shahbaz Ahmed, a digital marketing and web development professional with over a decade of experience helping businesses grow online. I specialize in PHP/WordPress development, e-commerce (WooCommerce, Magento, Shopify), SEO, PPC, analytics, and cybersecurity for websites. I love turning complex challenges into fast, secure, user-friendly online experiences.
I thrive in cross-functional teams, drive data-driven campaigns, and focus on measurable ROI—whether optimizing a WordPress site’s performance or crafting end-to-end marketing funnels across Google, Meta, and email platforms. I’m passionate about learning new tech, mentoring others, and delivering results that boost brand visibility and revenue.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Intermediate
Language
English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Fluent
Hindi
Advanced
Work Experience
Digital Marketing Manager | Website Manager at Habbio.co.uk, Johnsankey.co.uk
June 1, 2025 - August 5, 2025Developed and executed Google Ads and Meta Ads campaigns to drive traffic, leads, and conversions. Managed campaign budgets and targeting to maximize ROI and achieve KPIs. Conducted keyword research, ad copy, and creative development. Analyzed campaign performance using tools like Google Analytics and Meta Ads Manager, providing regular reporting and actionable insights. Managed website development and optimization including WordPress and WooCommerce, ensuring responsive design, plugin updates, SEO strategy, security, and compliance with data protection regulations. Collaborated with cross-functional teams and stayed updated with the latest digital marketing trends and tools.
Project Manager at Softlinkage – Messagizer (Canada)
December 20, 2022 - August 5, 2025Managed and led designing, development, SEO, and digital marketing teams. Communicated with clients to determine website design and marketing objectives. Conceptualized and led IT development to produce user-friendly interfaces with SEO optimization. Integrated multimedia and plugins, tested prototypes, and monitored live product deployments. Performed CGI and code checks to optimize performance. Mentored junior developers and ensured on-time, on-budget project delivery. Prepared progress updates, provided training and technical support, and handled customer support. Managed email marketing campaigns and conducted regular maintenance and performance meetings.
Senior PHP & WordPress Developer | Google Ads | SEO at Soft Linkage - Yorty Design (USA), World Web Wizards (UK), Valphotography (Austria)
August 1, 2018 - August 5, 2025Full Stack Developer handling front-end and back-end PHP and WordPress development including custom themes and plugins. Developed reusable PHP services and managed integration with back-end systems. Provided project management from inception to completion independently. Delivered scalable web-based backend components. Performed direct client communication for requirements gathering and training. Executed Google Ads campaigns and comprehensive SEO including on-page, off-page, technical SEO, link building, and strategies. Managed hosting server configurations and security setups.
Digital Marketing Manager / Website Manager at Habbio.co.uk / Johnsankey.co.uk
June 1, 2025 - September 11, 2025Developed and executed Google Ads campaigns to drive traffic, leads, and conversions; conducted keyword research, crafted ad copy and creatives; managed campaign budgets, bids, and targeting to maximize ROI; monitored performance via Google Analytics and reporting tools; identified trends and implemented optimization strategies; collaborated with marketing, design, and content teams to align advertising with overall strategy; executed Meta advertising campaigns with audience research, segmentation, A/B testing, and retargeting; delivered regular performance reports and insights to stakeholders; coordinated SEO initiatives, content marketing, and local SEO; managed CRM/email marketing (Mailchimp, Klaviyo) and website optimization on WordPress/WooCommerce; supported YouTube/LinkedIn content and social media campaigns; provided training and cross-functional collaboration to ensure campaign success.
Project Manager at SoftLinkage
December 1, 2022 - September 11, 2025Led design, development, SEO and digital marketing teams; liaised with clients to define website goals, functionality, and revenue targets; conceptualized project workflows and guided IT development; ensured user-friendly interfaces and on-page SEO; integrated media assets, plugins, and live deployments; performed CGI/code checks to optimize performance; mentored junior developers and managed timely, budget-conscious project delivery; prepared progress updates for stakeholders and conducted client training; oversaw email marketing and other direct marketing activities; managed risk mitigation and smooth project transitions using advanced project management tools.
Senior PHP & WordPress Developer | Google Ads | SEO at SoftLinkage
August 1, 2018 - September 11, 2025Front-end and back-end development across WordPress/WooCommerce platforms, building scalable PHP services and implementing third-party integrations; led development projects from inception to completion and provided client-facing demonstrations; implemented on-page/off-page SEO, link building, and local SEO strategies; managed hosting/server configurations (VPS, WHM/cPanel, Nginx/Apache); leveraged GA4/Google Analytics, Google Tag Manager, and Google Merchant Center for performance measurement; delivered training and ongoing support to clients and internal teams.
Digital Marketing Manager | Website Manager at Habbio.co.uk, Johnsankey.co.uk
June 1, 2025 - September 11, 2025Developed and executed Google Ads campaigns to drive traffic, leads, and conversions; conducted keyword research, crafted ad copy and creatives; managed campaigns budgets and bidding strategies (manual and automated); analyzed performance with Google Analytics; identified trends to improve ROI; collaborated with marketing, design, and content teams; implemented Meta advertising strategies and retargeting campaigns; performed A/B testing on ads and landing pages; produced regular reports and insights for stakeholders; enhanced SEO and CRO efforts; managed YouTube, LinkedIn and Facebook/Instagram ads.
Project Manager at SoftLinkage
December 1, 2022 - September 11, 2025Led design, development, SEO & digital marketing teams; liaised with clients to define website goals and revenue targets; conceptualized website design processes and guided IT development; ensured deliverables were user-friendly, performant and SEO-friendly; mentored junior developers; provided client training and demonstrations; coordinated testing, deployment and ongoing maintenance; managed project progress and risk mitigation.
Senior PHP & WordPress Developer | Google Ads | SEO at SoftLinkage
August 1, 2018 - September 11, 2025Front-end & back-end development, database design for performance and scalability; WordPress/WooCommerce site builds from themes to custom plugins; integrated back-end and third-party systems; managed projects end-to-end with independent delivery; implemented SEO strategies, keyword research and content optimization; handled hosting/server setup (VPS, WHM/cPanel), DNS, SSL, and deployment pipelines; conducted training for clients and documented specifications; leveraged Google Ads/Analytics for campaign optimization and reporting.
Digital Marketing Manager | Website Manager at Habbio.co.uk / Johnsankey.co.uk
June 1, 2023 - June 1, 2025Developed and executed Google Ads and Bing Ads campaigns to drive traffic, leads, and conversions. Conducted keyword research, ad copy and creative testing, and managed budgets with manual and automated bidding (target CPA/target ROAS). Analyzed performance via Google Analytics/GA4 and reporting tools; identified trends to continuously improve ROI. Led cross-functional collaboration with design and content to align advertising with marketing strategy. Implemented Meta platform campaigns for brand awareness, traffic, and conversions, including audience research, A/B testing, retargeting, and landing page optimization. Oversaw SEO projects, site optimization, and conversion rate optimization to enhance user experience and revenue.
Project Manager at Soft linkage
September 1, 2018 - December 1, 2022Led design, development, and SEO & digital marketing teams; liaised with clients to define website goals and revenue targets; managed project timelines, risk assessments, and resource allocation. Oversaw content publishing, on-page SEO, and technical enhancements; coordinated CGI/code checks to optimize performance. Mentored junior developers, delivered demos and client training, and facilitated smooth transitions between project stages. Implemented email marketing (custom server), SMS, and ringless voicemail campaigns to support client engagement and conversions. Maintained reliable stakeholder communication and performance reporting.
Senior PHP & WordPress Developer at Soft linkage
February 1, 2011 - August 1, 2018Full-stack development focusing on WordPress and WooCommerce sites, from custom themes to enterprise-level solutions. Built scalable PHP services, integrated back-end systems and third-party APIs, and ensured performance and security across hosting environments (VPS, cPanel, Nginx/Apache). Implemented SEO strategies, GA4/Google Tag Manager tracking, and site analytics. Led client requirements gathering, timelines estimation, and ongoing optimization; provided training and documentation for ongoing maintenance. Collaborated with cross-functional teams to deliver high-quality web experiences and robust functionality.
Education
MSc Cybersecurity (Master of Science in Cybersecurity - Distinction) at University of Derby, Derby, UK
January 11, 2030 - August 5, 2025MSc Computer Science at University of Lahore, Lahore
January 11, 2030 - August 5, 2025MSc Information Technology at University of Education, Lahore
January 11, 2030 - August 5, 2025MSc Cybersecurity at University of Derby
January 1, 2023 - June 1, 2024MSc Computer Science at University of Lahore
February 1, 2009 - September 1, 2011MSc Information Technology at University of Education - Lahore
January 1, 2015 - March 1, 2017MSc Cybersecurity at University of Derby
January 1, 2023 - June 1, 2024MSc Computer Science at University of Lahore
February 1, 2009 - September 1, 2011MSc Information Technology at University of Education - Lahore
January 1, 2015 - March 1, 2017MSc Cybersecurity at University of Derby
January 1, 2023 - June 1, 2024MSc Computer Science at University of Lahore
February 1, 2009 - September 1, 2011MSc Information Technology at University of Education
January 1, 2015 - March 1, 2017Qualifications
Industry Experience
Computers & Electronics, Education, Healthcare, Professional Services, Real Estate & Construction, Retail, Software & Internet, Travel & Hospitality, Other, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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