I'm Shlomi Saf, a technical SEO and AI-powered Growth Strategist focused on blending search engineering with exceptional user experiences. I help brands accelerate visibility, drive organic traffic, and optimize core web vitals through data-driven strategies.\n\nOver the past decade I have led SEO and front-end initiatives for fintech and tech companies, built scalable processes, and coached cross-functional teams to deliver measurable outcomes.

Shlomi Asaf

I'm Shlomi Saf, a technical SEO and AI-powered Growth Strategist focused on blending search engineering with exceptional user experiences. I help brands accelerate visibility, drive organic traffic, and optimize core web vitals through data-driven strategies.\n\nOver the past decade I have led SEO and front-end initiatives for fintech and tech companies, built scalable processes, and coached cross-functional teams to deliver measurable outcomes.

Available to hire

I’m Shlomi Saf, a technical SEO and AI-powered Growth Strategist focused on blending search engineering with exceptional user experiences. I help brands accelerate visibility, drive organic traffic, and optimize core web vitals through data-driven strategies.\n\nOver the past decade I have led SEO and front-end initiatives for fintech and tech companies, built scalable processes, and coached cross-functional teams to deliver measurable outcomes.

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Language

Portuguese
Fluent
English
Fluent
Hebrew (modern)
Advanced

Work Experience

SEO & Front-End Lead at Fintech startup
January 1, 2023 - January 1, 2025
Directed SEO and front-end initiatives; led operational workflows and Google Local SEO optimization to strengthen brand visibility. Built process standards (SOPs), coached teams, and improved efficiency and customer experience. Achieved 700% organic growth across three websites by leading technical and on-page SEO; improved Core Web Vitals, implemented schema, and built scalable optimization routines. Direct SEO and front-end initiatives for a fintech startup; improved UX, performance and content visibility through structured technical SEO and optimization processes.
SEO & Growth Strategist at Mendelics – Meu DNA, São Paulo, Brazil
January 1, 2022 - January 1, 2023
Led SEO and growth initiatives for a genetics company; drove organic growth, improved visibility, and implemented on-page and technical SEO improvements; collaborated with cross-functional teams to optimize user experience and content strategy.
Senior SEO Engineer at Mendelics – Meu DNA, São Paulo, Brazil
January 1, 2022 - December 31, 2023
Led operational workflows and Google Local SEO optimization; built scalable optimization routines; improved visibility and team alignment; contributed to a data-driven, tech-focused environment.
SEO & Front-End Lead at Bubbeleh, São Paulo, Brazil
January 1, 2016 - December 31, 2018
Led technical and on-page SEO, implemented schema, improved site performance; directed SEO and front-end initiatives; built processes and coached teams to drive growth.

Education

Education program in Virtual Worlds Architecture at The Open University of Israel
January 1, 1999 - January 1, 2000
Virtual Worlds Architecture Program at The Open University of Israel
January 1, 1999 - January 1, 2000
Education Program in Virtual Worlds Architecture at The Open University of Israel
January 1, 1999 - January 1, 2000
AI Visibility Essentials Certificate at Semrush / AI Visibility
January 1, 1999 - December 31, 1999
Semrush Local SEO Essentials Certificate at Semrush
January 1, 1999 - December 31, 1999
Semrush Technical SEO Certificate at Semrush
January 1, 1999 - December 31, 1999
Semrush Google Analytics Certificate at Semrush
January 1, 1999 - December 31, 1999

Qualifications

AI Visibility Essentials
January 11, 2030 - January 26, 2026
Semrush Local SEO Essentials
January 11, 2030 - January 26, 2026
Semrush Technical SEO
January 11, 2030 - January 26, 2026
Semrush Google Analytics
January 11, 2030 - January 26, 2026
AI Visibility Essentials
January 11, 2030 - January 26, 2026
Semrush Local SEO Essentials
January 11, 2030 - January 26, 2026
Semrush Technical SEO
January 11, 2030 - January 26, 2026
Semrush Google Analytics
January 11, 2030 - January 26, 2026
AI Visibility Essentials Certificate
January 1, 1999 - December 31, 1999
Semrush Local SEO Essentials Certificate
January 1, 1999 - December 31, 1999
Semrush Technical SEO Certificate
January 1, 1999 - December 31, 1999
Semrush Google Analytics Certificate
January 1, 1999 - December 31, 1999

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Financial Services, Education