Shlomi Asaf

Available to hire

I'm Shlomi Saf, a technical SEO and AI-powered Growth Strategist focused on blending search engineering with exceptional user experiences.

About

I’m Shlomi Saf, a technical SEO and AI-powered Growth Strategist focused on blending search engineering with exceptional user experiences. I help brands accelerate visibility, drive organic traffic, and optimize core web vitals through data-driven strategies.\n\nOver the past decade I have led SEO and front-end initiatives for fintech and tech companies, built scalable processes, and coached cross-functional teams to deliver measurable outcomes.

  • 5 years' experience
  • Joined January 2026

Languages

  • PortugueseFluent
  • EnglishFluent
  • Hebrew (modern)Advanced

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Financial Services
  • Education

Work experience· 4 roles

SEO & Front-End Lead · Fintech startupJan 2023 – Jan 2025 · 2 yrs 1 mo

Directed SEO and front-end initiatives; led operational workflows and Google Local SEO optimization to strengthen brand visibility. Built process standards (SOPs), coached teams, and improved efficiency and customer experience. Achieved 700% organic growth across three websites by leading technical and on-page SEO; improved Core Web Vitals, implemented schema, and built scalable optimization routines. Direct SEO and front-end initiatives for a fintech startup; improved UX, performance and content visibility through structured technical SEO and optimization processes.

Senior SEO Engineer · Mendelics – Meu DNA, São Paulo, BrazilJan 2022 – Dec 2023 · 2 yrs

Led operational workflows and Google Local SEO optimization; built scalable optimization routines; improved visibility and team alignment; contributed to a data-driven, tech-focused environment.

SEO & Growth Strategist · Mendelics – Meu DNA, São Paulo, BrazilJan 2022 – Jan 2023 · 1 yr 1 mo

Led SEO and growth initiatives for a genetics company; drove organic growth, improved visibility, and implemented on-page and technical SEO improvements; collaborated with cross-functional teams to optimize user experience and content strategy.

SEO & Front-End Lead · Bubbeleh, São Paulo, BrazilJan 2016 – Dec 2018 · 3 yrs

Education· 7

Education program in Virtual Worlds Architecture · The Open University of Israel1999 – 2000
Virtual Worlds Architecture Program · The Open University of Israel1999 – 2000
Education Program in Virtual Worlds Architecture · The Open University of Israel1999 – 2000
AI Visibility Essentials Certificate · Semrush / AI Visibility1999

Certifications and awards· 12

AI Visibility Essentials2030 – 2026
Semrush Local SEO Essentials2030 – 2026
Semrush Technical SEO2030 – 2026
Semrush Google Analytics2030 – 2026

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