Shoaib Saleem

Performed comprehensive technical audits of enterprise WordPress properties, including architecture, custom plugin code, and performance stability. Reconfigured Pantheon’s Git workflow and set up automated repository processes to enable automated Dev/Test/Live deployments. Identified potential root causes affecting application functionality and performance, and published remediation action plans to Confluence for Engineering visibility.

Architected and managed multiple custom WordPress websites using React and custom HTML/CSS/JS to meet complex UI and UX needs. Built fully customized sales funnels within WordPress and integrated external Click Funnels for campaign-specific journeys. Developed dynamic, role-based membership sites and LMS platforms using custom coding and third-party plugins. Designed and implemented UTM-based tracking strategies for deep analytics. Handled deployment and scaling on Site Ground with caching, CDN, and staging workflows. Customized and extended WordPress themes and plugins using PHP and JavaScript. Conducted a full technical SEO overhaul including schema implementation, metadata tuning, and dynamic sitemap configurations. Integrated modern development tools for ongoing monitoring and optimization. Revamped broken SEO structures, implemented Semantic SEO trees, and reduced page load times with asset optimization and code enhancements.

Architected and managed multiple custom WordPress websites using React and custom HTML/CSS/JS to meet complex UI/UX needs. Built customized sales funnels within WordPress and integrated external Click Funnels for campaigns. Developed dynamic, role-based membership sites and LMS platforms with secure user flow management. Designed and implemented UTM-based tracking for marketing analytics. Handled deployment and scaling on Site Ground with caching, CDN, and staging. Customized WordPress themes and plugins to meet specific needs. Delivered a full technical SEO overhaul including schema implementation, metadata tuning, and dynamic sitemap setup, improving SEO Score and Site Health. Used modern tools for debugging and ongoing optimization.